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TALENT SOURCING TOP 10 FREE TOOLS amp METHODS
TO SUPERCHARGE RECRUITERS PIPELINES
GLENN GUTMACHER
N AMERICA GROUP MGR TALENT SOURCING CENTER OF EXCELLENCE AVANADE INC
amp FOUNDER RECRUITING-ONLINECOM
(glennrecruiting-onlinecom)
Who Is Glenn Gutmacherbull At Avanade since 2010 training and managing offshore sourcing team
supporting North America and doing strategic online sourcing projects
bull VP of recruiter training firm Arbita Consulting amp Education Services (2008-2010)
bull Senior Recruiting ResearcherTalent Sourcer at Microsoft (2005-2008) amp
Getronics (2003-2005)
bull Pioneering Sourcing training and methods since 1997
bull Founded JobSmart in 1996 greater Bostonrsquos 1st regional career portal (owned
by a major newspaper chain)
bull Yale graduate
bull Founder of Recruiting-Onlinecom sourcing training
Connect with his large network on LinkedIn and you can
reach him on Google+ Facebook and Twitter
Whatrsquos the Agenda1 Beyond basic keywords to get to golden search strings
2 Natural language search (find what other recruiters miss)
3 Explicit amp Implicit search (ditto)
4 Diversity search (this works great on LinkedIn too)
5 Finding relevant communities amp their members using search engine special
commands (bonus web scraping)
6 The other big networks Facebook Twitter GooglePlus
7 Easy custom search
8 Competitive intelligence
9 Must-have browser extensions
10 Must-have search sites
MORE BONUSES in Appendix amp during QampA as time allows
Concepts Beyond Keywords
bull Abbreviations (Acronym Finder etc) amp Concepts (Wikipedia etc)
bull Thematic Search Engines Yippy (formerly Clusty)
bull Job Titles - search on a large job aggregator (Indeed or SimplyHired)
ndash Under Title subheading in left-hand column click the more link
ndash Copy the whole set of job titles then sift to the relevant ones
ndash You can also validate job titles against LinkedIn and Jigsaw
ndash Timesaver copy the data into an Excel template that automatically converts the set of titles into a
Boolean string for easy searching on LinkedIn job boards etc
bull Companies
bull ZoomInfo ndash use the free community edition
bull Datacom (formerly Jigsaw like ZoomInfo can be outdated in terms of current
company)
bull LinkedIn (use Company search with large lists of firms)
Best Search Strings Includehellip
Job Titles like AE OR Account Executive OR hellip
Senior Manager OR Sr Manager OR Sr Mgr
(Software Engineer OR Programmer)
Company Names like (Hewlett Packard OR HP OR hpcom)
(IBM OR ibmcom OR usibmcom)
Skills Licenses Degrees or Certifications like ( RN OR CNA OR LPN)
( CPA OR CFA)
( CHDA OR Health Data Analyst)
Locations like (Addison OR Carrollton OR Coppell OR Denton OR DFW OR Dallas OR Flower Mound OR
Ft Worth OR Fort Worth OR Garland OR Grapevine OR Lewisville OR Plano) TX
(214 OR 430 OR 469 OR 682 OR 817 OR 903 OR 940 OR 972) TX
Sydney 61 Australia
Natural Language Searchbull While building out lists of individual keywords (and their synonyms) is a big jump
over using just a few terms also remember to search the way people talk and
write
bull This ldquonatural languagerdquo phrasing tends to include pronouns and action words
ndash eg ldquoI configured Xrdquo ldquodelivered presentations to clinicalrdquo etc
bull You will find many examples in resumes profiles and blogs Make sure they
are not too narrow in scope
bull Use pronouns like (she OR he) to find third-person references such as articles
speeches quoted experts press releases etc
bull Itrsquos fine to use the wildcard (asterisk) as word placeholders on Google to allow
for more phrasing variations ndash eg
I work|worked|working 1200 bed ICU|intensiveldquo
I architected|built|configure|configured|deploy|deployed|design|designed
900099999 usersldquo
Remember to click the ldquoshow omitted resultsrdquo link at bottom of the Google results page
Explicit amp Implicit Searchbull Terms Glen Cathey coined in this 2012 presentation particularly
in a LinkedIn context to find profiles most recruiters miss by
treating it like a resume db
bull You can get good results searching for keywords (LTD OR ldquoLong
Term Disabilityrdquo) AND (Claim OR Claims) AND Insurance with job
titles like Manager OR Supervisor
bull But what if you change it to (LTD OR ldquoLong Term Disabilityrdquo)
AND (Claim OR Claims) NOT Insurance
bull Different results but still relevant
bull Selectively eliminate must-have keywords to see what you get
bull Also works with variants of company names (Citi Glaxo
JPMorgan PwC)
bull When results count is low include more possibilities (eg
laundry list of relevant companies keyword synonyms action
words GPA values etc)
TIPTo find sparse profiles search by specific LI groups then eliminate the recruiters with Title of NOT (hr OR people OR sourcing OR recruiter OR staff hellip)
Other Key Terms in Title or URLProfiles now outnumber resumes online so also try words like
bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes
bull Examples intitlehospital (clinical OR health OR healthcare) (data analyst OR
financial analyst) (Texas OR TX) (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR intitleteam OR
intitleour OR inurlabout OR inurlbio OR inurlprofile OR inurlour OR inurlteam
OR inurlalumni OR inurlpeople OR inurlstaff)
bull himss 2015 (Dr OR Director) (intitledelegates OR intitleattendees OR
intitlespeakers OR intitlemembers)
bull (inurldirectory OR inurlstaff OR inurlteam) (attorney OR counsel) (cell OR ext
OR phone OR mobile) -sitegov -siteedu
Finding Relevant CommunitiesMany technical and other communities exist online with
plenty of info about individual talent collected into similar-
skilled buckets
Some are best searched directly within the site using its native search eg
bull profiles of users on Github
bull MeetUp (and see this article about how to source from them)
bull Portfolios on AIGA Behance Coroflot or Dribbble
While others may yield better results using a search engine eg
StackOverflowcom (and its technical sister sites) ndash try Googling
TECH TERMS sitestackoverflowcom inurlusers intitleuser linux kernel
LOCATIONS sitestackoverflowcom inurlusers intitleuser (houston OR
texas OR tx)
BONUS TIPYou can often web scrape content you find this way with tools like Outwit Importio etc) See this how-to video for more
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Who Is Glenn Gutmacherbull At Avanade since 2010 training and managing offshore sourcing team
supporting North America and doing strategic online sourcing projects
bull VP of recruiter training firm Arbita Consulting amp Education Services (2008-2010)
bull Senior Recruiting ResearcherTalent Sourcer at Microsoft (2005-2008) amp
Getronics (2003-2005)
bull Pioneering Sourcing training and methods since 1997
bull Founded JobSmart in 1996 greater Bostonrsquos 1st regional career portal (owned
by a major newspaper chain)
bull Yale graduate
bull Founder of Recruiting-Onlinecom sourcing training
Connect with his large network on LinkedIn and you can
reach him on Google+ Facebook and Twitter
Whatrsquos the Agenda1 Beyond basic keywords to get to golden search strings
2 Natural language search (find what other recruiters miss)
3 Explicit amp Implicit search (ditto)
4 Diversity search (this works great on LinkedIn too)
5 Finding relevant communities amp their members using search engine special
commands (bonus web scraping)
6 The other big networks Facebook Twitter GooglePlus
7 Easy custom search
8 Competitive intelligence
9 Must-have browser extensions
10 Must-have search sites
MORE BONUSES in Appendix amp during QampA as time allows
Concepts Beyond Keywords
bull Abbreviations (Acronym Finder etc) amp Concepts (Wikipedia etc)
bull Thematic Search Engines Yippy (formerly Clusty)
bull Job Titles - search on a large job aggregator (Indeed or SimplyHired)
ndash Under Title subheading in left-hand column click the more link
ndash Copy the whole set of job titles then sift to the relevant ones
ndash You can also validate job titles against LinkedIn and Jigsaw
ndash Timesaver copy the data into an Excel template that automatically converts the set of titles into a
Boolean string for easy searching on LinkedIn job boards etc
bull Companies
bull ZoomInfo ndash use the free community edition
bull Datacom (formerly Jigsaw like ZoomInfo can be outdated in terms of current
company)
bull LinkedIn (use Company search with large lists of firms)
Best Search Strings Includehellip
Job Titles like AE OR Account Executive OR hellip
Senior Manager OR Sr Manager OR Sr Mgr
(Software Engineer OR Programmer)
Company Names like (Hewlett Packard OR HP OR hpcom)
(IBM OR ibmcom OR usibmcom)
Skills Licenses Degrees or Certifications like ( RN OR CNA OR LPN)
( CPA OR CFA)
( CHDA OR Health Data Analyst)
Locations like (Addison OR Carrollton OR Coppell OR Denton OR DFW OR Dallas OR Flower Mound OR
Ft Worth OR Fort Worth OR Garland OR Grapevine OR Lewisville OR Plano) TX
(214 OR 430 OR 469 OR 682 OR 817 OR 903 OR 940 OR 972) TX
Sydney 61 Australia
Natural Language Searchbull While building out lists of individual keywords (and their synonyms) is a big jump
over using just a few terms also remember to search the way people talk and
write
bull This ldquonatural languagerdquo phrasing tends to include pronouns and action words
ndash eg ldquoI configured Xrdquo ldquodelivered presentations to clinicalrdquo etc
bull You will find many examples in resumes profiles and blogs Make sure they
are not too narrow in scope
bull Use pronouns like (she OR he) to find third-person references such as articles
speeches quoted experts press releases etc
bull Itrsquos fine to use the wildcard (asterisk) as word placeholders on Google to allow
for more phrasing variations ndash eg
I work|worked|working 1200 bed ICU|intensiveldquo
I architected|built|configure|configured|deploy|deployed|design|designed
900099999 usersldquo
Remember to click the ldquoshow omitted resultsrdquo link at bottom of the Google results page
Explicit amp Implicit Searchbull Terms Glen Cathey coined in this 2012 presentation particularly
in a LinkedIn context to find profiles most recruiters miss by
treating it like a resume db
bull You can get good results searching for keywords (LTD OR ldquoLong
Term Disabilityrdquo) AND (Claim OR Claims) AND Insurance with job
titles like Manager OR Supervisor
bull But what if you change it to (LTD OR ldquoLong Term Disabilityrdquo)
AND (Claim OR Claims) NOT Insurance
bull Different results but still relevant
bull Selectively eliminate must-have keywords to see what you get
bull Also works with variants of company names (Citi Glaxo
JPMorgan PwC)
bull When results count is low include more possibilities (eg
laundry list of relevant companies keyword synonyms action
words GPA values etc)
TIPTo find sparse profiles search by specific LI groups then eliminate the recruiters with Title of NOT (hr OR people OR sourcing OR recruiter OR staff hellip)
Other Key Terms in Title or URLProfiles now outnumber resumes online so also try words like
bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes
bull Examples intitlehospital (clinical OR health OR healthcare) (data analyst OR
financial analyst) (Texas OR TX) (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR intitleteam OR
intitleour OR inurlabout OR inurlbio OR inurlprofile OR inurlour OR inurlteam
OR inurlalumni OR inurlpeople OR inurlstaff)
bull himss 2015 (Dr OR Director) (intitledelegates OR intitleattendees OR
intitlespeakers OR intitlemembers)
bull (inurldirectory OR inurlstaff OR inurlteam) (attorney OR counsel) (cell OR ext
OR phone OR mobile) -sitegov -siteedu
Finding Relevant CommunitiesMany technical and other communities exist online with
plenty of info about individual talent collected into similar-
skilled buckets
Some are best searched directly within the site using its native search eg
bull profiles of users on Github
bull MeetUp (and see this article about how to source from them)
bull Portfolios on AIGA Behance Coroflot or Dribbble
While others may yield better results using a search engine eg
StackOverflowcom (and its technical sister sites) ndash try Googling
TECH TERMS sitestackoverflowcom inurlusers intitleuser linux kernel
LOCATIONS sitestackoverflowcom inurlusers intitleuser (houston OR
texas OR tx)
BONUS TIPYou can often web scrape content you find this way with tools like Outwit Importio etc) See this how-to video for more
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Whatrsquos the Agenda1 Beyond basic keywords to get to golden search strings
2 Natural language search (find what other recruiters miss)
3 Explicit amp Implicit search (ditto)
4 Diversity search (this works great on LinkedIn too)
5 Finding relevant communities amp their members using search engine special
commands (bonus web scraping)
6 The other big networks Facebook Twitter GooglePlus
7 Easy custom search
8 Competitive intelligence
9 Must-have browser extensions
10 Must-have search sites
MORE BONUSES in Appendix amp during QampA as time allows
Concepts Beyond Keywords
bull Abbreviations (Acronym Finder etc) amp Concepts (Wikipedia etc)
bull Thematic Search Engines Yippy (formerly Clusty)
bull Job Titles - search on a large job aggregator (Indeed or SimplyHired)
ndash Under Title subheading in left-hand column click the more link
ndash Copy the whole set of job titles then sift to the relevant ones
ndash You can also validate job titles against LinkedIn and Jigsaw
ndash Timesaver copy the data into an Excel template that automatically converts the set of titles into a
Boolean string for easy searching on LinkedIn job boards etc
bull Companies
bull ZoomInfo ndash use the free community edition
bull Datacom (formerly Jigsaw like ZoomInfo can be outdated in terms of current
company)
bull LinkedIn (use Company search with large lists of firms)
Best Search Strings Includehellip
Job Titles like AE OR Account Executive OR hellip
Senior Manager OR Sr Manager OR Sr Mgr
(Software Engineer OR Programmer)
Company Names like (Hewlett Packard OR HP OR hpcom)
(IBM OR ibmcom OR usibmcom)
Skills Licenses Degrees or Certifications like ( RN OR CNA OR LPN)
( CPA OR CFA)
( CHDA OR Health Data Analyst)
Locations like (Addison OR Carrollton OR Coppell OR Denton OR DFW OR Dallas OR Flower Mound OR
Ft Worth OR Fort Worth OR Garland OR Grapevine OR Lewisville OR Plano) TX
(214 OR 430 OR 469 OR 682 OR 817 OR 903 OR 940 OR 972) TX
Sydney 61 Australia
Natural Language Searchbull While building out lists of individual keywords (and their synonyms) is a big jump
over using just a few terms also remember to search the way people talk and
write
bull This ldquonatural languagerdquo phrasing tends to include pronouns and action words
ndash eg ldquoI configured Xrdquo ldquodelivered presentations to clinicalrdquo etc
bull You will find many examples in resumes profiles and blogs Make sure they
are not too narrow in scope
bull Use pronouns like (she OR he) to find third-person references such as articles
speeches quoted experts press releases etc
bull Itrsquos fine to use the wildcard (asterisk) as word placeholders on Google to allow
for more phrasing variations ndash eg
I work|worked|working 1200 bed ICU|intensiveldquo
I architected|built|configure|configured|deploy|deployed|design|designed
900099999 usersldquo
Remember to click the ldquoshow omitted resultsrdquo link at bottom of the Google results page
Explicit amp Implicit Searchbull Terms Glen Cathey coined in this 2012 presentation particularly
in a LinkedIn context to find profiles most recruiters miss by
treating it like a resume db
bull You can get good results searching for keywords (LTD OR ldquoLong
Term Disabilityrdquo) AND (Claim OR Claims) AND Insurance with job
titles like Manager OR Supervisor
bull But what if you change it to (LTD OR ldquoLong Term Disabilityrdquo)
AND (Claim OR Claims) NOT Insurance
bull Different results but still relevant
bull Selectively eliminate must-have keywords to see what you get
bull Also works with variants of company names (Citi Glaxo
JPMorgan PwC)
bull When results count is low include more possibilities (eg
laundry list of relevant companies keyword synonyms action
words GPA values etc)
TIPTo find sparse profiles search by specific LI groups then eliminate the recruiters with Title of NOT (hr OR people OR sourcing OR recruiter OR staff hellip)
Other Key Terms in Title or URLProfiles now outnumber resumes online so also try words like
bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes
bull Examples intitlehospital (clinical OR health OR healthcare) (data analyst OR
financial analyst) (Texas OR TX) (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR intitleteam OR
intitleour OR inurlabout OR inurlbio OR inurlprofile OR inurlour OR inurlteam
OR inurlalumni OR inurlpeople OR inurlstaff)
bull himss 2015 (Dr OR Director) (intitledelegates OR intitleattendees OR
intitlespeakers OR intitlemembers)
bull (inurldirectory OR inurlstaff OR inurlteam) (attorney OR counsel) (cell OR ext
OR phone OR mobile) -sitegov -siteedu
Finding Relevant CommunitiesMany technical and other communities exist online with
plenty of info about individual talent collected into similar-
skilled buckets
Some are best searched directly within the site using its native search eg
bull profiles of users on Github
bull MeetUp (and see this article about how to source from them)
bull Portfolios on AIGA Behance Coroflot or Dribbble
While others may yield better results using a search engine eg
StackOverflowcom (and its technical sister sites) ndash try Googling
TECH TERMS sitestackoverflowcom inurlusers intitleuser linux kernel
LOCATIONS sitestackoverflowcom inurlusers intitleuser (houston OR
texas OR tx)
BONUS TIPYou can often web scrape content you find this way with tools like Outwit Importio etc) See this how-to video for more
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Concepts Beyond Keywords
bull Abbreviations (Acronym Finder etc) amp Concepts (Wikipedia etc)
bull Thematic Search Engines Yippy (formerly Clusty)
bull Job Titles - search on a large job aggregator (Indeed or SimplyHired)
ndash Under Title subheading in left-hand column click the more link
ndash Copy the whole set of job titles then sift to the relevant ones
ndash You can also validate job titles against LinkedIn and Jigsaw
ndash Timesaver copy the data into an Excel template that automatically converts the set of titles into a
Boolean string for easy searching on LinkedIn job boards etc
bull Companies
bull ZoomInfo ndash use the free community edition
bull Datacom (formerly Jigsaw like ZoomInfo can be outdated in terms of current
company)
bull LinkedIn (use Company search with large lists of firms)
Best Search Strings Includehellip
Job Titles like AE OR Account Executive OR hellip
Senior Manager OR Sr Manager OR Sr Mgr
(Software Engineer OR Programmer)
Company Names like (Hewlett Packard OR HP OR hpcom)
(IBM OR ibmcom OR usibmcom)
Skills Licenses Degrees or Certifications like ( RN OR CNA OR LPN)
( CPA OR CFA)
( CHDA OR Health Data Analyst)
Locations like (Addison OR Carrollton OR Coppell OR Denton OR DFW OR Dallas OR Flower Mound OR
Ft Worth OR Fort Worth OR Garland OR Grapevine OR Lewisville OR Plano) TX
(214 OR 430 OR 469 OR 682 OR 817 OR 903 OR 940 OR 972) TX
Sydney 61 Australia
Natural Language Searchbull While building out lists of individual keywords (and their synonyms) is a big jump
over using just a few terms also remember to search the way people talk and
write
bull This ldquonatural languagerdquo phrasing tends to include pronouns and action words
ndash eg ldquoI configured Xrdquo ldquodelivered presentations to clinicalrdquo etc
bull You will find many examples in resumes profiles and blogs Make sure they
are not too narrow in scope
bull Use pronouns like (she OR he) to find third-person references such as articles
speeches quoted experts press releases etc
bull Itrsquos fine to use the wildcard (asterisk) as word placeholders on Google to allow
for more phrasing variations ndash eg
I work|worked|working 1200 bed ICU|intensiveldquo
I architected|built|configure|configured|deploy|deployed|design|designed
900099999 usersldquo
Remember to click the ldquoshow omitted resultsrdquo link at bottom of the Google results page
Explicit amp Implicit Searchbull Terms Glen Cathey coined in this 2012 presentation particularly
in a LinkedIn context to find profiles most recruiters miss by
treating it like a resume db
bull You can get good results searching for keywords (LTD OR ldquoLong
Term Disabilityrdquo) AND (Claim OR Claims) AND Insurance with job
titles like Manager OR Supervisor
bull But what if you change it to (LTD OR ldquoLong Term Disabilityrdquo)
AND (Claim OR Claims) NOT Insurance
bull Different results but still relevant
bull Selectively eliminate must-have keywords to see what you get
bull Also works with variants of company names (Citi Glaxo
JPMorgan PwC)
bull When results count is low include more possibilities (eg
laundry list of relevant companies keyword synonyms action
words GPA values etc)
TIPTo find sparse profiles search by specific LI groups then eliminate the recruiters with Title of NOT (hr OR people OR sourcing OR recruiter OR staff hellip)
Other Key Terms in Title or URLProfiles now outnumber resumes online so also try words like
bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes
bull Examples intitlehospital (clinical OR health OR healthcare) (data analyst OR
financial analyst) (Texas OR TX) (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR intitleteam OR
intitleour OR inurlabout OR inurlbio OR inurlprofile OR inurlour OR inurlteam
OR inurlalumni OR inurlpeople OR inurlstaff)
bull himss 2015 (Dr OR Director) (intitledelegates OR intitleattendees OR
intitlespeakers OR intitlemembers)
bull (inurldirectory OR inurlstaff OR inurlteam) (attorney OR counsel) (cell OR ext
OR phone OR mobile) -sitegov -siteedu
Finding Relevant CommunitiesMany technical and other communities exist online with
plenty of info about individual talent collected into similar-
skilled buckets
Some are best searched directly within the site using its native search eg
bull profiles of users on Github
bull MeetUp (and see this article about how to source from them)
bull Portfolios on AIGA Behance Coroflot or Dribbble
While others may yield better results using a search engine eg
StackOverflowcom (and its technical sister sites) ndash try Googling
TECH TERMS sitestackoverflowcom inurlusers intitleuser linux kernel
LOCATIONS sitestackoverflowcom inurlusers intitleuser (houston OR
texas OR tx)
BONUS TIPYou can often web scrape content you find this way with tools like Outwit Importio etc) See this how-to video for more
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Best Search Strings Includehellip
Job Titles like AE OR Account Executive OR hellip
Senior Manager OR Sr Manager OR Sr Mgr
(Software Engineer OR Programmer)
Company Names like (Hewlett Packard OR HP OR hpcom)
(IBM OR ibmcom OR usibmcom)
Skills Licenses Degrees or Certifications like ( RN OR CNA OR LPN)
( CPA OR CFA)
( CHDA OR Health Data Analyst)
Locations like (Addison OR Carrollton OR Coppell OR Denton OR DFW OR Dallas OR Flower Mound OR
Ft Worth OR Fort Worth OR Garland OR Grapevine OR Lewisville OR Plano) TX
(214 OR 430 OR 469 OR 682 OR 817 OR 903 OR 940 OR 972) TX
Sydney 61 Australia
Natural Language Searchbull While building out lists of individual keywords (and their synonyms) is a big jump
over using just a few terms also remember to search the way people talk and
write
bull This ldquonatural languagerdquo phrasing tends to include pronouns and action words
ndash eg ldquoI configured Xrdquo ldquodelivered presentations to clinicalrdquo etc
bull You will find many examples in resumes profiles and blogs Make sure they
are not too narrow in scope
bull Use pronouns like (she OR he) to find third-person references such as articles
speeches quoted experts press releases etc
bull Itrsquos fine to use the wildcard (asterisk) as word placeholders on Google to allow
for more phrasing variations ndash eg
I work|worked|working 1200 bed ICU|intensiveldquo
I architected|built|configure|configured|deploy|deployed|design|designed
900099999 usersldquo
Remember to click the ldquoshow omitted resultsrdquo link at bottom of the Google results page
Explicit amp Implicit Searchbull Terms Glen Cathey coined in this 2012 presentation particularly
in a LinkedIn context to find profiles most recruiters miss by
treating it like a resume db
bull You can get good results searching for keywords (LTD OR ldquoLong
Term Disabilityrdquo) AND (Claim OR Claims) AND Insurance with job
titles like Manager OR Supervisor
bull But what if you change it to (LTD OR ldquoLong Term Disabilityrdquo)
AND (Claim OR Claims) NOT Insurance
bull Different results but still relevant
bull Selectively eliminate must-have keywords to see what you get
bull Also works with variants of company names (Citi Glaxo
JPMorgan PwC)
bull When results count is low include more possibilities (eg
laundry list of relevant companies keyword synonyms action
words GPA values etc)
TIPTo find sparse profiles search by specific LI groups then eliminate the recruiters with Title of NOT (hr OR people OR sourcing OR recruiter OR staff hellip)
Other Key Terms in Title or URLProfiles now outnumber resumes online so also try words like
bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes
bull Examples intitlehospital (clinical OR health OR healthcare) (data analyst OR
financial analyst) (Texas OR TX) (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR intitleteam OR
intitleour OR inurlabout OR inurlbio OR inurlprofile OR inurlour OR inurlteam
OR inurlalumni OR inurlpeople OR inurlstaff)
bull himss 2015 (Dr OR Director) (intitledelegates OR intitleattendees OR
intitlespeakers OR intitlemembers)
bull (inurldirectory OR inurlstaff OR inurlteam) (attorney OR counsel) (cell OR ext
OR phone OR mobile) -sitegov -siteedu
Finding Relevant CommunitiesMany technical and other communities exist online with
plenty of info about individual talent collected into similar-
skilled buckets
Some are best searched directly within the site using its native search eg
bull profiles of users on Github
bull MeetUp (and see this article about how to source from them)
bull Portfolios on AIGA Behance Coroflot or Dribbble
While others may yield better results using a search engine eg
StackOverflowcom (and its technical sister sites) ndash try Googling
TECH TERMS sitestackoverflowcom inurlusers intitleuser linux kernel
LOCATIONS sitestackoverflowcom inurlusers intitleuser (houston OR
texas OR tx)
BONUS TIPYou can often web scrape content you find this way with tools like Outwit Importio etc) See this how-to video for more
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Natural Language Searchbull While building out lists of individual keywords (and their synonyms) is a big jump
over using just a few terms also remember to search the way people talk and
write
bull This ldquonatural languagerdquo phrasing tends to include pronouns and action words
ndash eg ldquoI configured Xrdquo ldquodelivered presentations to clinicalrdquo etc
bull You will find many examples in resumes profiles and blogs Make sure they
are not too narrow in scope
bull Use pronouns like (she OR he) to find third-person references such as articles
speeches quoted experts press releases etc
bull Itrsquos fine to use the wildcard (asterisk) as word placeholders on Google to allow
for more phrasing variations ndash eg
I work|worked|working 1200 bed ICU|intensiveldquo
I architected|built|configure|configured|deploy|deployed|design|designed
900099999 usersldquo
Remember to click the ldquoshow omitted resultsrdquo link at bottom of the Google results page
Explicit amp Implicit Searchbull Terms Glen Cathey coined in this 2012 presentation particularly
in a LinkedIn context to find profiles most recruiters miss by
treating it like a resume db
bull You can get good results searching for keywords (LTD OR ldquoLong
Term Disabilityrdquo) AND (Claim OR Claims) AND Insurance with job
titles like Manager OR Supervisor
bull But what if you change it to (LTD OR ldquoLong Term Disabilityrdquo)
AND (Claim OR Claims) NOT Insurance
bull Different results but still relevant
bull Selectively eliminate must-have keywords to see what you get
bull Also works with variants of company names (Citi Glaxo
JPMorgan PwC)
bull When results count is low include more possibilities (eg
laundry list of relevant companies keyword synonyms action
words GPA values etc)
TIPTo find sparse profiles search by specific LI groups then eliminate the recruiters with Title of NOT (hr OR people OR sourcing OR recruiter OR staff hellip)
Other Key Terms in Title or URLProfiles now outnumber resumes online so also try words like
bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes
bull Examples intitlehospital (clinical OR health OR healthcare) (data analyst OR
financial analyst) (Texas OR TX) (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR intitleteam OR
intitleour OR inurlabout OR inurlbio OR inurlprofile OR inurlour OR inurlteam
OR inurlalumni OR inurlpeople OR inurlstaff)
bull himss 2015 (Dr OR Director) (intitledelegates OR intitleattendees OR
intitlespeakers OR intitlemembers)
bull (inurldirectory OR inurlstaff OR inurlteam) (attorney OR counsel) (cell OR ext
OR phone OR mobile) -sitegov -siteedu
Finding Relevant CommunitiesMany technical and other communities exist online with
plenty of info about individual talent collected into similar-
skilled buckets
Some are best searched directly within the site using its native search eg
bull profiles of users on Github
bull MeetUp (and see this article about how to source from them)
bull Portfolios on AIGA Behance Coroflot or Dribbble
While others may yield better results using a search engine eg
StackOverflowcom (and its technical sister sites) ndash try Googling
TECH TERMS sitestackoverflowcom inurlusers intitleuser linux kernel
LOCATIONS sitestackoverflowcom inurlusers intitleuser (houston OR
texas OR tx)
BONUS TIPYou can often web scrape content you find this way with tools like Outwit Importio etc) See this how-to video for more
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Explicit amp Implicit Searchbull Terms Glen Cathey coined in this 2012 presentation particularly
in a LinkedIn context to find profiles most recruiters miss by
treating it like a resume db
bull You can get good results searching for keywords (LTD OR ldquoLong
Term Disabilityrdquo) AND (Claim OR Claims) AND Insurance with job
titles like Manager OR Supervisor
bull But what if you change it to (LTD OR ldquoLong Term Disabilityrdquo)
AND (Claim OR Claims) NOT Insurance
bull Different results but still relevant
bull Selectively eliminate must-have keywords to see what you get
bull Also works with variants of company names (Citi Glaxo
JPMorgan PwC)
bull When results count is low include more possibilities (eg
laundry list of relevant companies keyword synonyms action
words GPA values etc)
TIPTo find sparse profiles search by specific LI groups then eliminate the recruiters with Title of NOT (hr OR people OR sourcing OR recruiter OR staff hellip)
Other Key Terms in Title or URLProfiles now outnumber resumes online so also try words like
bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes
bull Examples intitlehospital (clinical OR health OR healthcare) (data analyst OR
financial analyst) (Texas OR TX) (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR intitleteam OR
intitleour OR inurlabout OR inurlbio OR inurlprofile OR inurlour OR inurlteam
OR inurlalumni OR inurlpeople OR inurlstaff)
bull himss 2015 (Dr OR Director) (intitledelegates OR intitleattendees OR
intitlespeakers OR intitlemembers)
bull (inurldirectory OR inurlstaff OR inurlteam) (attorney OR counsel) (cell OR ext
OR phone OR mobile) -sitegov -siteedu
Finding Relevant CommunitiesMany technical and other communities exist online with
plenty of info about individual talent collected into similar-
skilled buckets
Some are best searched directly within the site using its native search eg
bull profiles of users on Github
bull MeetUp (and see this article about how to source from them)
bull Portfolios on AIGA Behance Coroflot or Dribbble
While others may yield better results using a search engine eg
StackOverflowcom (and its technical sister sites) ndash try Googling
TECH TERMS sitestackoverflowcom inurlusers intitleuser linux kernel
LOCATIONS sitestackoverflowcom inurlusers intitleuser (houston OR
texas OR tx)
BONUS TIPYou can often web scrape content you find this way with tools like Outwit Importio etc) See this how-to video for more
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Other Key Terms in Title or URLProfiles now outnumber resumes online so also try words like
bull bio profile about us our
bull team staff people alumni
bull roster list directory members attendees board
bull speakers panel agenda officers minutes
bull Examples intitlehospital (clinical OR health OR healthcare) (data analyst OR
financial analyst) (Texas OR TX) (intitlealumni OR intitlepeople OR
intitlestaff OR intitleabout OR intitlebio OR intitleprofile OR intitleteam OR
intitleour OR inurlabout OR inurlbio OR inurlprofile OR inurlour OR inurlteam
OR inurlalumni OR inurlpeople OR inurlstaff)
bull himss 2015 (Dr OR Director) (intitledelegates OR intitleattendees OR
intitlespeakers OR intitlemembers)
bull (inurldirectory OR inurlstaff OR inurlteam) (attorney OR counsel) (cell OR ext
OR phone OR mobile) -sitegov -siteedu
Finding Relevant CommunitiesMany technical and other communities exist online with
plenty of info about individual talent collected into similar-
skilled buckets
Some are best searched directly within the site using its native search eg
bull profiles of users on Github
bull MeetUp (and see this article about how to source from them)
bull Portfolios on AIGA Behance Coroflot or Dribbble
While others may yield better results using a search engine eg
StackOverflowcom (and its technical sister sites) ndash try Googling
TECH TERMS sitestackoverflowcom inurlusers intitleuser linux kernel
LOCATIONS sitestackoverflowcom inurlusers intitleuser (houston OR
texas OR tx)
BONUS TIPYou can often web scrape content you find this way with tools like Outwit Importio etc) See this how-to video for more
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Finding Relevant CommunitiesMany technical and other communities exist online with
plenty of info about individual talent collected into similar-
skilled buckets
Some are best searched directly within the site using its native search eg
bull profiles of users on Github
bull MeetUp (and see this article about how to source from them)
bull Portfolios on AIGA Behance Coroflot or Dribbble
While others may yield better results using a search engine eg
StackOverflowcom (and its technical sister sites) ndash try Googling
TECH TERMS sitestackoverflowcom inurlusers intitleuser linux kernel
LOCATIONS sitestackoverflowcom inurlusers intitleuser (houston OR
texas OR tx)
BONUS TIPYou can often web scrape content you find this way with tools like Outwit Importio etc) See this how-to video for more
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
bull In early 2015 Shane McCusker created an easy-to-use free web tool
to search various Facebook fields As of now it still works with the
current version of Facebook Graph Search Only thing it lacks is
searching people near a location but you can add that to the
result URL find location code change URL to end with
locationcoderesidents-nearpresentintersect (eg Walmart
employees near Houston Texas)
bull Unless they turn it off in their FB settings you can email them based
on their username (eg wwwfacebookcomglenngutmacher --gt
glenngutmacherfacebookcom)
bull This also works when you find a FB profile with a numerical userid ndash
eg for httpsmfacebookcomprofilephpid=267171200102460
you can email 267171200102460facebookcom and it will auto-
forward to their primary email as well
TIPWhen joining a Facebook group you can see all the other members
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Twitter amp GooglePlus (G+)
bull Its advanced search lets you find people in a particular location talking
about specific things so itrsquos great when you have a unique keyword
bull Also leverage curated Twitter lists by others sitetwittercom inurllists inurlapple
inurl(employees | team) httpstwittercomjerolsapple-employeesmembers
bull Also consider a monitoring tool like TweetDeck or HootSuite (see Appendix)
GooglePlus
bull GooglePlus has its own search but x-ray on Google is often easier ndash eg
siteplusgooglecom (cpa OR accountant) lived|lives minneapolis|mn
bull Use in combination with Gmail compose trick to verify home Gmail
Some tools on the ldquoMust-Have free sitesrdquo slide will also search these networks
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Diversity SearchThese techniques are not foolproof in part because many candidates donrsquot promote
their diverse status If your company is subject to OFCCP guidelines consult your
legal dept re ifhow you use and document these sourcing methods
bull Ethnicities ldquonatural phraserdquo keywords put in an OR clause such as (ldquoAfrican
Americanrdquo OR ldquoAsian Americanrdquo OR ldquoLatin Americanrdquo) added to a string of
professionaleducational associations can be effective in expanding results
bull Languages combine with natural phrases like ldquonative Spanishrdquo ldquofluent
Cantoneserdquo or ldquofluent Koreanrdquo Searching for both the words ldquoCantoneserdquo and
ldquoMandarinrdquo is a great way to find Chinese candidates because typically only
native speakers list both on a resume This works well for other ethnicities that
commonly speak multiple languages (eg ldquoHindirdquo and ldquoUrdurdquo) Also try using the
native spelling of their language as a search keyword eg Espantildeol CPA Miami FL
(he OR she)
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Diversity Search (continued)Diverse fraternitiessororities Black females (eg Alpha Kappa Alpha)
Black males (eg Alpha Phi Alpha) Latinas (eg Kappa Delta Chi) Latinos
(eg Omega Delta Phi) Asians (eg Lambda Phi Epsilon is a cross-national
Asian fraternity Beta Chi Theta focuses on South Asians) See NMGC for
multicultural Greek organizations and NALFO for just Latino ones
Universities the majority of alumni of the 114 Historically Black Colleges and
Universities (HBCUs) are African-American therersquos a Hispanic US college
association list and over 40 womenrsquos colleges Search through these
websites using the site command to find relevant points of contact or use
school names in resume or profile searches
Professional associations acronyms are good keywords such as NSHMBA
(National Society of Hispanic MBAs) SHPE (Society of Hispanic Professional
Engineers) NBMBAA (National Black MBA Association) or NSBE (National
Society of Black Engineers) etc
TIPTwo great methods to find women candidates on LinkedIn
bull keywords HER OR SHE
bull girlsrsquo names in first name field
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Easy Web Search in Chrome
The free Chrome extension Search Bar allows you to have a large number of
custom search engines in a toolbar format
1Once installed click its magnifying glass icon in the Chrome browser top
(extensions) bar to open Search Bar
2In the Search Bar click the settings cogwheel at far right to open the custom
search optionshelp page
3Now just run the type of site search you want to add (Bing Google etc) copy
the URL and note where your variable text appears For example the boldface
portion of this httpwebmiicompeoplen=glenn20gutmacherldquo
4On the Search Barrsquos options page click ldquoCustom searchesrdquo in the left-hand
column then click the gray ldquoshow advanced optionsrdquo button
5Add the site name under Description paste in the search URL but replace the
variable part with s (so the above would be
httpwebmiicompeoplen=ldquosrdquo (Home page Icon and other fields are
optional ndashcan leave blank) Click gray ldquocreate newrdquo button to save previous
6Type your keyword(s) in Search Barrsquos text field then click your button to run it
A more interesting
example for Github
members in MA
httpswwwgoogle
comsearchq=site
githubcom+22join
ed+on22+22s2
2+(22boston22+O
R+22+ma22+OR+
22Massachusetts
22)+2222+-
intitle22at+master
22+-inurltab+-
inurljobs+-
inurlarticlesampfilter=0
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Recruiting Competitive IntelligenceWhile your best source for early news is recruiters who talk to candidates and
business people in the field some free tools can be useful to identify companies
being acquired laying off experiencing financial or other trigger issues
bull Owler ndash create custom company lists and receive news via webemail
bull Regional sites LinkSV (Silicon Valley people moves) ValleyWag (SV news)
Bizjournals (business-focused trade publications by metro area)
bull Industry sites FiercePharma Dealbreaker (investing world) and FierceMarkets
has dozens more for telecom life sciences IT government finance
marketing retail and energy (but donrsquot ignore industry magazinesrsquo websites)
bull Glassdoor has the interesting POV of employeesrsquo reviews
bull Use Google related command to find similar resources when yoursquore on a
useful site (company conference association etc)
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Must-have web browser extensions
Free (or free trial) tools to find more peoplecontact info All are
for Chrome browser (+ others if indicated)
bull Broadlook Capture spiders multiple people on page and
researches info
bull Connectifier (Chrome Firefox IE) shows other social networks
and contact info when viewing a profile (eg try with
Indeed resumes)
bull Prophet 360Social Connect6 PeopleGraph are similar
bull SellHack (Chrome Firefox Safari) Also try its free beta X-Ray
search engine with contact info tool
bull WhoWorksAt - use when on target companyrsquos website
bull HootSuite hootlet (multiple) - post any page to someall of
your social networks
TIP
Similarly-
functioning
Chrome
extensions
will often
overlap (eg
right hand
column) so
use Extensity
to turn onoff
your Chrome
extensions
quickly
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Must-have free web search sitesbull SourceHub ndash free registration provides suggested extra keywords transfers
your search easily to specific sites
bull Recruitrsquoem ndash another easy web overlay without having to know x-ray
search syntax
bull Search by name + location Pipl (best free one for social networksrsquo data)
Radaris Zabasearch
bull ZoomInfocom (its full people search Community Edition is free) and
Datacom Connect (formerly Jigsaw) provides work email amp phone (free if
use points system)
bull AIRS resume search ndash similar to other Google CSErsquos on the web (eg
several available here) Learn more about Google CSEs
bull wwwuvrxcom - a well-designed public Google CSE that lets you run your
search (eg UI Engineer Texas) and has tabs along the top for each
social network then clickable filters for All Posts Plus (and the best) Profiles
Many other paid-tool players (but may offer free trials ndash ask around)
TIP
If you have a LinkedIn Recruiter license use the member postal code trick
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
APPENDIX (stuff we didnrsquot
have time for but useful)
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Diversity Search (more examples)Use on search engines
1 Find associations ldquoAfrican Americanrdquo Accountants Association or try (Latino OR Hispanic)
Accountants Association
2 Narrow geographically with city state or region names eg
(Latino OR Hispanic) Accountants Association ldquoNew Yorkrdquo
3 Take the name of an organization and combine it with keywords that would reveal
members volunteers or presenters at that grouprsquos meetings eg
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (member OR speaker OR
panelist OR presenter OR board OR officer OR president OR chapter OR staff OR volunteer)
4 Try keywords that may reveal people at a particular chapter meeting etc Example
(ldquoWomen in Technology amp Industryrdquo OR WITI OR linkwiticom) (roster OR list OR directory OR
ldquomeeting minutesrdquo OR attendees OR attended OR attendance)
5 Narrow using namesabbreviations of locations area codes particular universities or even
employers Or include a particular year(s) to get more recent results eg (2011 OR 2012 OR
2013 OR 2014 OR 2015)
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Plan amp Organizebull Block out activities in your calendar like
ndash Making new cold calls or networking calls
ndash ldquoSourcing hourrdquo for online research (not phone)
ndash Returning voicemails
ndash Replying to non-urgent email
ndash Training time (eg learning a new tool)
bull Use Folders Favorites and Templates
bull Use a Research Form to plan sourcing
bull Control your Inbox with filters
bull Bcc yourself on messages you want to keep then
delete your Sent items folder periodically
bull Use color categories to facilitate searching (applies
to messages calendar items contacts and tasks)
TIP
Let RSS feeds from your favorite sites amp Bing search results come into your Outlook email inbox (you donrsquot need a separate feed reader)
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Manage Social inbound amp outboundbull Ad hoc Use Tweetdeckcom or Hootsuitecom ndash the free tier of either tool is sufficient
bull Drip a feed automatically Use Dlvrit (free for several feeds and social accounts per
person)
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Thanks for watchinghellip ping me if questions later
glennrecruiting-onlinecom
Recommended