Universities as Regenerators: Rupert Goddard, Sheppard Robson

Space, Place & BrandHow Education Can Make Regeneration Work

The campus remains a powerful attractor

Students demanding a new experience

New commercial landscape

2011 Partnership enabled regeneration

An immediate x-factor

The University anchors a mixed use development

Birley & Brooks

‘Beyond-campus’ thinking

Accelerate regeneration

1972, communities cleared

Unfit for purpose

1984, abandoned

Commercial projects fail to gain traction

Brooks saw the opportunity

Shared benefit underpinned the deal

Development framework sets the foundations

Building trust

A re-interpretation

The link to All Saints

Plan developed with community access in mind

Homes for Change

Brand informs all thinking

A popular addition to the community

An idea applied consistently

Shared investment in the brand

Where else?

Underpinning commercial development

Shared investment in the brand

Highly popular with Salford students

Building design reflects theme of the masterplan

Development by DIT, Health Service, Government

20,000 students driving challenging regeneration

11 acres, 125,000 sqm, UCL East

A radical new model, connected to the community

Long process kept alive by education

University ideally positioned

Key site with diverse challenges

Requires an imaginative partnership response

University and Council in partnership

Commitment to the city at the heart

The traditional campus is changing

Partnership in action, unlocking ‘difficult’ projects

Recognition that industry and academia need each other

New dynamic on campus

Finding the shared benefitRegeneration drives unique characterNew contracts with local communities

Large infrastructure projectsNew brand distinction

Education a vital component of mixed-use masterplansOpportunities to save historic buildings

Campuses opening up to commerceRequires patience and commitment

In Summary