Top real estate trends and marketing ideas

Nearly everywhere you turn, you hear newsof the rebounding housing market. Not onlyis it bouncing back, but it’s also making ahuge comeback with new owners andinvestors getting into the market.

There are several factors that have played arole in this resurgence, each of which willcontribute to the way real estate agentsmarket to the public. Here are the top 10 realestate trends you can expect to see in 2016

Trends and marketing

1. Pushing great deals.

2. Attracting younger buyers.

3. Doubling down on brokers.

4. Creative gifting.

5. Getting back to downtown.

Top real estate trends

With more quality inventory available, 2016 will continue to be a buyer’s market. This means that agents will be getting creative with how they pitch the best deals.

Pushing great deals

Say what you will about the younger generation, but they’re proving to be more financially savvy than previously anticipated. According to a report from realtor.org, “Gen Y comprises the largest share of home buyers at 32 percent, which is larger than all baby boomers combined.”

Attracting younger buyers

Many agencies are adding mortgage brokers to their in-house teams. Why? Because rates are trending to stay low throughout the coming year. “Interest rates are going to stay low because of geopolitical unrest, and that will keep inflation in check, along with lower oil prices.

Doubling down on brokers

Want a key real estate marketing tip? Post-sale interaction with the new homeowners will be critical in securing referrals and second-home purchases in the future. With many agents sticking with traditional gifts, such as baskets, magnets and calendars, the best agents will venture onto new creative items.

Creative gifting

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