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Time Management: Systems, Tools, and Disciplines
Ashton Gustafson presents:
@AshtonGustafson
@AshtonGustafson
Ashton Gustafson
Ashton Gustafson presents:
⦿ Currently owns two real estate companies⦿ Inspirational speaker and author of daily blog⦿ Working on his first book, Let the Music Play: A
Manifesto on Making Music With Your Life, Family, and Business
⦿ Realtor Magazine “30 Under 30” class (2010)⦿ Recognized by Star Power Systems as the youngest ever
Star Power Star (2010)
Time Management: Systems, Tools, Discipline
2 Guiding Beliefs
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To see is to forget the name of the thing one sees.
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Paul Valery
” “
The purpose of life is to truly live before you die and the purpose of business is to fund that truly perfect life.
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“
”
Linda McKissack
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Why
My story…
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www.AshtonGustafson.com
Our days need to be
more and more about
less and less.
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Managing Yourself > Managing Your Time
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Meaning, Freedom, Fulfillment > Money, things, and stuff
1440www.AshtonGustafson.com
The “Great Equalizer”
Time Management:Awareness
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www.AshtonGustafson.com
Lead Generation: The Law of the
Harvest
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Think of clients you are currently working with.
HOW did you cross paths?
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Your responsibility is to GET IN THE PATH
andSTAY IN THE PATH of business.
Gradually then suddenly.
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Ernest Hemingway
60 Daily Points of Rhythm• 25 relationship building calls• 25 personal prospecting emails sent• 5 handwritten notes of gratitude
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You have to tell your day where it’s going to go.
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You have to REDEFINE SUCCESS
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60 Daily Points of Rhythm
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www.AshtonGustafson.com
60 Daily Points of Rhythm
80% of population can only name one Realtor
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Rule #1 of Lead Generation:
Your message must match your market
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Lead Generation:• Consistent• Persistent • Relevant
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Lead GenerationConsistent connection with your database
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● Evernote● IDX last log-ins● MLS Drip CC’d● Direct mail
● Social media● Snail mail● Phone
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Simple tools and systems for lead generation.
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Website(s) with database management systems.
•TigerLead•Boomtown•RealPro•Prime Seller Leads• Homes.com
HomesConnect
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Copy yourself on automated emails sent from MLS.
Lead Generation for Sellers
• Provide your sphere with consistent CMAs• Consistently offer a home evaluation • Send FYI notes about neighboring
properties after closing• Simple text updates• Earn your space as the market expert
www.AshtonGustafson.com
SystemsDrip campaigns.• Foreclosures.• CMA requests.• Buyer follow up after
closing.• Buyer new listing
automation after closings.
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www.AshtonGustafson.com
I just called to say….• Happy home anniversary• Just checking in• Revisits to website• Hi
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www.AshtonGustafson.com
Social Lead Generation
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If there’s going to be an
expert,it needs to be YOU!
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www.AshtonGustafson.com
Simplify Your Social Presence
• Preload content each week• SocialOomph.com• Hootsuite• Snip.ly
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Simple. Fast. Text Communication
.
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Handwritten Notes
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When you show up and listen to the market everyday, report
back to your sphere of influence, you then begin to
earn the space as the market expert.
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www.AshtonGustafson.com
obscurityA frustrated salesperson
has one problem:
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Not-To-Do List● Don’t answer unknown numbers● Don’t work more to fix overwhelm● Don’t check and respond to email
constantly● Email is everyone else’s agenda● Don’t switch tasks constantly
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Lucky farmer is an oxymoron
Law of the harvest:
The law of compensation: You get what you give
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The rhythm of daily action aligned with your goals creates the momentum that
separates the dreamers from super-achievers.
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60 times a day
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300 times a week
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15,600 times a year.
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Simply connect
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www.AshtonGustafson.com
Success is never owned; it is only rented ...
And the rent is due every day.
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Rory Vaden
I’m Glad I Did > I Wish I Had
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Connect• Mkt.com/Ashton (60 Daily Points of
Rhythm)• Instagram: @AshtonGustafson• Podcast: iTunes – Ashton Gustafson• Twitter: @AshtonGustafson
www.AshtonGustafson.com
Mkt.com/Ashton
STORE
AshtonGustafson.com
Daily Points Of Rhythm - $20
• Instagram: @AshtonGustafson• Podcast: iTunes – Ashton Gustafson• Twitter: @AshtonGustafson
Question & Answer
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