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HOUSING MARKET CONFIDENCE FALLS SHARPLY…as mortgage drought shows no sign of easing • Number of homeowners expecting house prices to rise falls sharply from 78% to 63% • 1 in 4 now expect property prices to fall further, up from 1 in 10 three months ago • 89% say it is no easier to obtain mortgage financing now than it was 3 months ago
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Property Sentiment Survey Results: Q3 2010
2
6,149 respondents were homeowners
Q: Please tick all that apply - I am a...92%
7% 5%
Owner
Renter
PropertyProfessional
3
What will happen to the value of these over the next 6 months?
63%
16%21%
63%
13%
25%
Rise Flat Fall
My homeMy area
4
By what percentage do you think property values will change over the next 6 months?
3.0%3.4%
Owner
My areaMy home
5
Which of the following, if any, will you do over the next 6 months?
8%
20%
42%
19%
Refinance amortgage
Sell property
Improve a property
Buy property
6
What signs would make you think the property market is improving?
15%
25%
42%
48%
50%
61%
Agents received more properties to sell
The number of viewings per property increased
House price indices reported 3 consecutive months
positive news
Properties started to sell over or above their asking
price
More mortgages became available in the market
Evidence of property sales in my area
7
Compared with 3 months ago, is it easier or harder to get a mortgage now?
11%
50%
39%
Easier No Change Harder
8
Compared to the last 12 months, how much will you spend on home improvements over the coming year?
30%
42%
29%
More Same Less
9
Regional Results
10
What will happen to the value of YOUR HOME over the next 6 months?
62%
71%
62%
54%
16%
13%
16%
25%
22%
16%
22%
21%
England
Scotland
Wales
Northern Ireland
FallFlatRise
11
What will happen to the value of YOUR HOME over the next 6 months?
56%
62%
70%
62%
61%
54%
71%
63%
61%
62%
64%
55%
19%
17%
13%
17%
17%
25%
13%
16%
17%
16%
15%
17%
25%
21%
17%
21%
22%
21%
16%
21%
23%
22%
21%
28%
East Midlands
East of England
London
North East England
North West England
Northern Ireland
Scotland
South East England
South West England
Wales
West Midlands
Yorkshire and The Humber
FallFlatRise
12
What will happen to the value of homes in YOUR AREA over the next 6 months?
62%
71%
61%
62%
13%
12%
11%
15%
25%
17%
28%
23%
England
Scotland
Wales
Northern Ireland
FallFlatRise
13
What will happen to the value of homes in YOUR AREA over the next 6 months?
56%
61%
69%
65%
60%
62%
71%
62%
59%
61%
64%
55%
15%
15%
12%
11%
13%
15%
12%
13%
13%
11%
11%
15%
30%
24%
19%
24%
27%
23%
17%
25%
28%
28%
25%
30%
East Midlands
East of England
London
North East England
North West England
Northern Ireland
Scotland
South East England
South West England
Wales
West Midlands
Yorkshire and The Humber
FallFlatRise
14
By what percentage do you think property values will change over the next 6 months?
1.9%
2.8%
2.8%
4.2%
3.1%
2.9%
3.1%
4.6%
2.5%
1.8%
2.0%
3.4%
2.7%
2.4%
3.4%
3.2%
4.6%
3.0%
3.3%
1.9%
4.3%
2.9%
2.5%
3.7%
3.3%
2.9%
East Midlands
East of England
London
North East England
North West England
Northern Ireland
Scotland
South East England
South West England
Wales
West Midlands
Yorkshire and The Humber
England
My homeLocal area
15
Compared with 3 months ago, is it easier or harder to get a mortgage now
10%
12%
11%
13%
12%
12%
10%
11%
10%
10%
7%
12%
13%
51%
50%
50%
50%
51%
48%
43%
46%
51%
50%
52%
47%
50%
39%
38%
39%
37%
37%
41%
47%
43%
39%
40%
41%
41%
37%
East Midlands
East of England
England
London
North East England
North West England
Northern Ireland
Scotland
South East England
South West England
Wales
West Midlands
Yorkshire and The Humber
EasierNo ChangeHarder
16
Methodology
• Zoopla invited registered users of Zoopla.co.uk to participate in this study.
• The survey was fielded from September 8th to 19th 2010.
• There were 6,679 total respondents. 6,149 of these were homeowners. Statistics based on a sample of this size are accurate to within +/- 1.0% with 95% confidence, if the sample is drawn at random from the population it intends to represent.
• These respondents represent the perspective of the Zoopla.co.uk user community, and could be considered to represent the population of people interested in the UK residential property market.
• All statistics are based on the full sample unless otherwise noted.
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