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Introducing a New Product
I Am Woman Hear Me Roar
Girl Powered Marketing to Women Home Buyers An ever increasing segment in our market place!
Key Drivers in the Success of the Real Estate Market
Job Stability
Job Growth
Girl Power!
Entrepreneur Magazine March Issue 2010Women are on the brink of becoming the majority of the workforce
They start businesses at twice the rate of their male counterparts
The Center for Women's Business Research puts the current economic impact of women-owned firms at $3 trillion and they employ 16% of all U.S. workers
Be Fashionable! Strap on Your Girl Powered Tool Belt!
What makes a successful online marketing strategy?
You must leverage your digital tools so you can connect with your target audience!
Your Digital Footprint!
The HubWebsite & BlogThe Spokes
Posterous
Email Marketing
AR
Outside.In
YouTube
BusinessWeek
Feedburner
Squidoo
Topix
5 Core Elements of Your Website
What Women Want?Search
Market information
Determine the value of their home
Hyper-local area info
Read your blog
Blogging Made Easy!
The 5 minute blog post women love to read and agents love to write!It's called a Photo Blog!
Chicks Rule The Social Web!
When it comes to sites like Flickr, Facebook, Twitter, FriendFeed, MySpace and Bebo, women outnumber men.
FB Personal Profile
What's Your Strategy?
Target & Create ListsPast clients
Current clients
People I can make $$
Peers
Vendors
Friends
Family
Listen & Know when to engage!
Social TriggersNew job
Relocate
Pay raise
Divorce
FB Fan Page Strategy
Personal Brand, Real Estate Brand, Targeted or Hyper Local?Dial into WIIFM?
Deliver high-value content
Engagement!
FB Fan Pages
Create Custom FBML Fan PagesLeverage your website
Offer high value content
Send them back to your hub
Thank You!
www.dakno.comwww.crystalcoastblog.comhttp://photos.crystalcoastblog.comfacebook.com/bobby.carroll@rewebcoachmedia.bobbycarroll.netbobby@dakno.com
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