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EPIC | Asia's First Crowdfunding and Property Investment Expo Key note 3: “How Digital Innovations like Crowdfunding is Going to Change the Real Estate Landscape” by Mr Georg Chmiel
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How Digital Innovation like Crowdsourcing is going to
Change the Real Estate Landscape
Georg ChmielCEO/Managing Director of iProperty Group Ltd (ASX: IPP)
2
Georg Chmiel - background
21 years of experience in financial services, online and real estate
3
iProperty Group Limited
4,000,000 Unique Visitors per month700,000 Leads per month
1,000,000 Contacts in Database500 Developer Clients
27,000 Agents in Asia and 5,000 overseas
5
How Digital Innovation like Crowdsourcing is going to
Change the Real Estate Landscape
TEMPORA MVTANTVRNOS ET MVTANTVR IN ILLIS
Space Brands Cocktails on Tap Equal Rights for Men
Google GlassEtiquette
Minimoons Needle freeVaccines
Times are changing and we are changing with it
People Digital InnovationChange
Times are changing and we are changing with it
Social Media
People Digital InnovationChange
Digital Innovation
Times are changing and we are changing with it
Social Media
Is not about Media or Digital
It is about Social (People)
Using the online networks to get things done in the real world
Using the internet to get off the internet
People Change
Contemplative
Computing
What is real estate about?
Real estate is not just about propertiesbut about people.
Sir Leslie Hooker Reputation (Trust)ReliabilityResults
The parties involved …
Intermediary(Agent)
BuyersRenters
Developers
Funding
LandlordsVendors
Properties
iProperty’s Role
Reputation (Trust)ReliabilityResults
The Real Estate Ecosystem
Intermediary(Agent)
BuyersRenters
Developers
Funding
LandlordsVendors
Properties
Changes for Buyers and Renters
BuyersRenters
Demand changing RentvestorPurchase off plan (new properties)Green livingDemographic changes
Work life balanceGeographic independenceFamily structures change
Highly sophisticated / informed buyersand renters
Know Property and LocationKnow Agent / Developer / Landlord / Vendor
Rise of global investment portfolio
Changes for Buyers and Renters
BuyersRenters
Highly sophisticated / informed buyersand renters
Know Property and LocationKnow Agent / Developer / Landlord / Vendor
Changes for Buyers and Renters
BuyersRenters
Highly sophisticated / informed buyersand renters
Know Property and LocationKnow Agent / Developer / Landlord / Vendor
Changes for Buyers and Renters
BuyersRenters
Rise of global investment portfolio
Properties
Shares
Changes for Buyers and Renters
BuyersRenters
Rise of global investment portfolio
The Real Estate Process
Properties
Tailor the supplyResearch - Building matches demandResearch - Cost of LivingImproved SaleabilityHouse automation
Research on demographic changesProfessionMigrationAffordability
Changes for Agents and Sellers
Developers
LandlordsVendors
Know Buyer and Renter online reputation
Online Advertising more efficient and effective
eAuctions
Direct salesPrice dependentCategory dependentType dependent
Database marketing
Intermediary(Agent)
Database Marketing
Database Marketing
Database Marketing
Changes for Agents and Sellers
Developers
LandlordsVendors
Know Buyer and Renter online reputation
Online Advertising more efficient and effective
eAuctions
Direct salesPrice dependentCategory dependentType dependent
Intermediary(Agent)
Changes for Funding
BuyersRenters
Funding
Commoditisation of traditional FundingComparability of Home LoansLowering of transaction costs
Crowdfunding
Is crowdfunding really new?
Macro (no) – Micro (yes)
Share market
REIT vs. Crowdfunding
CrowdfundingREIT (Real Estate Investment Trusts or Funds)
Allocated proportionally to all assetsMore controlled by fund manager / trusteeHigher management fees
CrowdfundingLow investment amounts ($100)Lowers transaction costsAllocates to 1 or many assetsMore targeted, more controlled by investorBetter automated (one platform)“Community of Interest”
Crowdfunding in RE
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