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Did you know it is much more difficult to sell a vacant house than a furnished/staged house?
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Homestyling by Cathy
Home Staging & Re-design
Why Won’t My Vacant House Sell?
www.homestylingbycathy.com
Buying a house is an emotional decision for the majority of people. They want to
buy a home, not a house. They cannot get that homey, inviting feeling if the house is vacant because there is no emotional connection.
This is a beautiful but lifeless room. With the addition of furniture and accessories, it becomes much more
homey and inviting.
Before After
Most buyers will have difficulty determining the actual size of a vacant room and what would fit in
it. A room looks smaller in a vacant house than in a furnished house. The first reaction of buyers is to
think….My sofa won’t fit here, my bed is too big for this master bedroom, etc. A properly
furnished/staged room will SHOW buyers that yes, indeed, there is plenty of room for my furniture.
This vacant house was on the market for months. The main complaint by potential buyers was that this family room was
just too small to fit their furniture. The house sold three weeks after staging to a buyer who previously said this room
was too small!
Before After
A vacant house will emphasize all the shortcomings/flaws while a furnished house will
downplay those problem areas and emphasize all the positives. Yes, buyers may be able to clearly see the
architecture of a vacant house but they will also clearly see an oddly placed window/door, the not-so-neutral paint colors and the dated décor. How much better to emphasize the positives with appropriate furniture and furnishings using proven staging techniques and playing
down the problem areas by showing how to actually place furniture and accessories to make it work. Even
odd paint colors can work so much better when incorporated into the overall plan of the stager.
This is an oddly shaped room—it has a half wall jutting out plus a door to the bedroom. The placement of the
furniture allowed a division between the living area and bedroom and makes the half wall disappear.
Before After
Often buyers are confused about the function of a vacant room. They wonder ‘Is this room a dining
room or a study or a bedroom’? Furniture & accessories solve this problem.
This room could be a dining room or a study or an extension of the living room. After staging it is clearly
defined as a dining room.
Before After
People just cannot imagine themselves living in a vacant house because of the sheer
emptiness of it. They cannot visualize their family curled on the couch watching TV if there
is no couch and no TV, or their family sitting down to a family dinner at a non-existent table.
It definitely does not look warm and homey….and that goes back to the emotional
connection as mentioned in #1.
A large empty space furnished as dining and living spaces.
Before After
The first impression that 94% of buyers will get of any house is from the MLS/online
photos. If the photos simply show a vacant room, it sure won’t stand out against photos of
a similar home that is beautifully furnished/staged. Most often they will skip
over the listing that shows an empty box for a room.
Which photo would entice YOU?
Before After
HOMESTYLING BY CATHYHome Staging & Redesign
(709) 341-7115www.homestylingbycathy.com
Serving St. John’s and metro areas in beautiful, historic St. John’s, Newfoundland & Labrador, Canada.
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