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HAR President and CEO Bob Hale speaks to the HAR Management Central Summer Luncheon and Update about "Why in the World Does HAR Do What It Does?"
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Bob Hale
Management Central Summer Luncheon“Why in the World Does HAR Do What It Does?”
June 17, 2010
Limited Brokerage Services
Freedom Shops
Bricks and MortarOnline Brokerage
HAR provides its members more than 80 technology tools
Innovative Services MLS Public Websites 1 1
39% HAR.comYahoo.comRealtor.comHomes.com
AOL
39% HAR.comYahoo.comRealtor.comHomes.com
AOL
ZipRealtyZipRealty
Houston
Innovative Services Client Experience Rating 2 2
• HAR Annual Audit• HAR 2010 Budget• Budget Expenses by Category• Senior Staff Compensation Study• CEO Compensation/Performance Evaluation• Monthly Financial Statements• Expense Comparison with other Associations
68%
75%
NAR 2009 Houston Consumer Survey
54%
Innovative ServicesRealtor Match
3 3
Find a Realtor Sites
Innovative Services Featured Tools 4 4
Lead Generation Opportunities
Text Message Functionality Added
6,000 Free Agent Newsletters6,000 Free Agent Newsletters
Professionally designed flyers, brochures, and postcards
Videos Viewed 37,000 times on
Listing Traffic & Activity Report
Promote listings on social networking sites
6,800 blog posts are created by 1,200 Member Blogs
Chat tool to engage consumer on HAR.com in real time
Innovative Services Mobile Apps 5 5
Local Based Intelligence:Nearby Homes for Sale, Open Houses, Restaurants
MLS Access for Members
REALTOR.com iPhone App Downloaded800,000 Times
2009 – Broker Listings Viewed 140,238,444 Times
2009 – 518,173 Email Leads to Brokers/Agents
2009 – Broker Phone# was Clicked 442,515 times
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times
2009 – Click-Thrus from HAR.com to Broker/Agent Websites
2,597,318 Times$5.01 x 2,597,318 = $13 Million
$5.01
• 725,000 Realtor.com IPhone apps downloaded in 100 days.
• 10 phone calls vs. emails to agent from IPhone• Consumers may rate individual features of
homes they view.• Today’s new agent does not want office space,
sales meetings or listing tours.• In 2009, amount of office space per agent and
cost increased while marketing and salaries decreased.
• Today’s revolution is “The Mobile Internet”• IPhones know where you are.• They show you homes for sale and open
houses around you.• The IPad is the next big invention after the
internet.• Apple does not use focus groups, but rather
creates things people cannot imagine and cannot live without.
• 670,000 Real Estate websites competing for consumer eyeballs.
• In 2013, more people will access the internet via mobile than computers.
• #1 thing agents should do is post lots of high resolution pictures of their listings.
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