Fusework Studios Presentation Blog Seo Realtors

Presenter Contact Information

bmcclain@fuseworkstudios.com

www.twitter.com/brucemcclain

BRUCE MCCLAIN

President, Fusework Studios

Two Types of SEARCH…

ORGANICPAID

...in the BEGINNING

...there were ENGINEERS

...then came CREATIVE

Looking at your site

a MARKETER’S EYE

WEB

PRESENCE

TRAFFIC

GENERATION

CONVERSION

MEASUREMENT

IDEAS

AND

CREATIVITY

Looking for BANANAS

The Importance of a COMPLETE WEB PRESENCE

WEB PRESENCE

WEBSITE

BLOG

EMAIL

SOCIAL MEDIA

VIDEO

SOCIAL MEDIA as marketing…

CONVERSIONTRAFFIC

GENERATION

87% of home buyers used the Internet to search

85% used a real estate agent

34% of home buyers first learned about their home via an agent

32% first learned about their home via the Internet

87% of home buyers who used the Internet

to search for a home purchased it through

a real estate agent

84% of realtors use social media to

compliment their sales efforts

A Few Key STATISTICS…

**Statistics from National Association of Realtors Profile of

Buyers and Sellers 2008

Two Types of SEARCH…

ORGANICPAID

IDENTIFY

REPORT

ANALYZE

REFINE

IMPLEMENT

CASE STUDY GOAL:Fusework Studios wants to be

found when searching Google for

“Internet Marketing Indianapolis”

Importance of Keyword RESEARCH…

SEARCH ENGINE friendly content…

Tips on Keyword STRATEGY…

Domain Name: What is it? When does it expire?

Tips on Keyword STRATEGY…

TITLE TAG include keywords on page title

START AT THE TOP include keyword in page URL

Tips on Keyword STRATEGY…

Meta Tags: A look behind the scenes of your website

HEADER TAGS include keywords in headings (H1 Tag)

Tips on Keyword STRATEGY…

Include keywords in your page content

Tips on Keyword STRATEGY…

Tips on Keyword STRATEGY…

AVOID “CLICK HERE” Instead describe the destination

Tips on Keyword STRATEGY…

DON’T FORGET THE LITTLE THINGS

Create Calls to Action

Add image tags using keywords

Save images with keywords in the file name

*File name: internet-marketing-indianapolis.jpg

Tips on Keyword STRATEGY…

THERE IS NO SUBSTITUTE FOR

CONSISTENTLY UPDATED & KEYWORD RICH COPY.

Domain Name: What is it? When does it expire?

Title Tag

Meta Tags

Headings

Keywords in Copy

Links

Images

Updated Content

SEARCH ENGINES. What are they looking for?

BLOG: [blŏg](contraction of the term "weblog") is a type of

website, usually maintained by an individual with regular

entries of commentary, descriptions of events, or other

material such as graphics or video. Entries are commonly

displayed in reverse-chronological order.

ONLINE DIARY MOM BLOG SPORTS BLOG

The History of BLOGGING

Why BLOG?

Improve search engine ranking for targeted keywords

Increase traffic to your Web site

Why Blog?

Blogging for Search HOW IT WORKS

Blogging ROI?

BLOG LAUNCH

Why Blog?

Call To Actions = Conversion

C

C

C

More Reasons to BLOG…

FLEXIBILITY

Allows more freedom vs. the standard listing

LEADERSHIP

Gain visibility as a thought leader in the real estate community

RELATIONSHIPS

Let your customers get to know your listings, services, and personality. If

they like what they read there is a better chance of gaining their business.

Humanize Your Brand!

CONVERSATION

Allow visitors to leave comments and encourage conversations on

your blog posts. You can be at the center of an industry-relevant news.

OBJECTIONS: I DON’T HAVE TIME!!!

If you want to compete for local search results, you don’t *NOT*

have time to blog

Blogs are the new email newsletter – but BETTER

Any content that can go in an email, newsletter, or update can go

in your blog

Use copy from your emails to customers and quickly edit to use as

a blog post

Listings, white papers, testimonials, YouTube videos . . . can all be

used for blogs

What does this report tell us about the success of our conversion?

Where is the actionable data?

The Importance of Measurement

Conversion SUCCESS

WEB

PRESENCE

TRAFFIC

GENERATION

CONVERSION

MEASUREMENT

IDEAS

AND

CREATIVITY

Text Messaging for Realtors: Why Do It?

Home buyers get instant information

Abundance of information gets passed: Reply text

includes address, listing price, # of rooms, square footage,

contact information, detailed descriptions

Additional reply text can include pictures and ability

to capture email address for further follow up

Other features include: audio tour via toll free

number & virtual tours on your phone or computer

Listings can automatically be integrated with

Facebook, Twitter and other syndication feeds