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www.marketleader.com
Be a Powerhouse Listing Agent
Host: Shannon ShimabukuroSr. Market Leader Trainer
Featuring: Jerimiah Taylor
www.marketleader.com
• Ways to attract seller leads• Strategies to convert leads into listings • Open Q/A: Ask Jerimiah…
What Will You Learn Today?
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Meet Our Featured Expert!
Jerimiah TaylorTeam Leader, San Diego, CA
Lead Agent, Tucson, AZ“Rising Star of 2012” Arizona State Association of REALTORS
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• Someone who would like to:– List a $200,000 home– Buy a $200,000 home?
Sellers vs. Buyers: What would you choose?
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• Marketing opportunities• More control of your time• More sales volume• More money for your time• You are on the front-end of pricing
“The Millionaire Real Estate Agent” by Gary Keller
Why Seller Leads are Awesome!
“…On average, one well-marketed listing will generate one serious buyer who buys… It’s the real estate industry’s version of the
‘twofer.’”
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66% of sellers interview only 1 agent *
Typical Seller Timeline
* NAR Home Buyers and Seller’s report 2013
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Where do I find listing leads?
How?
9 WAYS TO GENERATE SELLER LEADS
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Agent-to-Agent Referrals
#1
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“It’s our job to help them remember what to do… it’s NOT their job to remember”
Core Advocates
#2
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Geographic Mail Farming
#3
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Facebook for sellers?
Pay the Pros: Online CMA Requests
#4
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#4
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Trulia seller ads
#4
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• For Sale By Owners
For Sale By Owners
“I have a buyer that needs to buy a house in your neighborhood”
#5
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• Create a marketing piece with an online call to action for lead capture• Use your Custom Page with Pro!
Combine Offline with Online Lead Capture!
#6
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Need: A lead capture landing page
#6
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• Add your leads to Market Insider
Past Clients
#7
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Past Clients
#7
• Video Blog• Getvyral.com
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• Highlight new listings and work two sides of a transaction
Property Blasts!
#8
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Email Listing Report
#8
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Buys and Sells
#9
1. Agent-to-Agent referrals2. Core Advocates3. Geographic Mail Farming4. HouseValues + Trulia Seller Ads5. FSBO’s (calling from Craigslist)6. Offline + Lead Capture7. Past clients (Market Insider + Vyral)8. Property Blast9. Buys and Sells
Recap: Seller Generating Strategies
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• Be Committed• Be Consistent• Capture with your Pro site
JT’s Tips:
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HOW DO YOU CONVERT SELLER LEADS TO APPOINTMENTS?
1. Call, call, call
JT’s Keys to Convert
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1. Call, call, call2. Mail a handwritten note
JT’s Keys to Convert
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Keys to Convert1. Call, call, call2. Mail a handwritten note3. Schedule a hand-delivery
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1. Call, Call, Call2. Mail a hand-written note3. Schedule a hand-delivery4. Create mind share
Keys to Convert
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1. Follow-up every 48 hours2. Focus your questions on their motivation3. Add them to a customized drip campaign4. Make additional “touches” personal contacts.
Create Mindshare
“People do business with you, not with your marketing”
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• **Seller Lead Conversion**• Short-term seller• Long-term seller
Seller Targeted Campaigns
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• 9 ways to generate more seller leads• Steps to convert leads into listing appointments• Top strategies from a top listing agent!
Today we learned:
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• One secret to successful lead engagement• Steps to create quick and effective emails• Anita’s scripts that get results
Don’t miss Anita Allen: Turn Your Contacts into Contracts
Wednesday, 6/11 at 10:00am Pacific, 1:00pm Eastern
To Register: Learn.MarketLeader.com
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1. Generate more sellers:1. Implement one new strategy to generate more sellers2. Add past clients to the Market Insider report email3. Check out (and start using) the Seller Lead Conversion campaign
2. Customize your own phone and welcome email scripts1. Fill out the survey to receive Jerimiah’s top scripts!
3. Register for the next Power Hour
Homework:
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Connect with Jerimiah: facebook.com/jtaylorrealtor
• Fill out post-class survey: To be emailed today’s notes and Jerimiah’s top scripts• Visit Learn.MarketLeader.com to find recordings, notes, & more!• Customer Support: 1-877-450-0088
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Thank you for attending:Be a Powerhouse Listing Agent
Host: Shannon ShimabukuroSr. Market Leader Trainer
Featuring: Jerimiah Taylor
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