3 Phases of Buyer Attention in Real Estate

LIZ KROFT | REALTOR

First, we have the buyers who areaggressively looking to buy a home.These are the ones who must move andare ready to buy today. They are call ingtheir agent the very moment a newhome comes on the market. They aremotivated and want your house.

Second, we have the Buyers who arelooking more casually. They are on dripcampaigns and get emails from theiragents. It can take a few days for themto even see they have an property tolook at from their realtor. They aren't ina hurry and want more of a deal.

These are the Buyers during weeks 1 & 2

Usually see the house during weeks 3 & 4

AGGRESSIVE BUYERS

CASUAL BUYERS

3 PHASESOF BUYERATTENTION

Finally we have the new Buyers. Theseare people who just thought aboutbuying a home and have met with arealtor for the first t ime, had aconsultation and wil l see not only yourhome but 5, 10, maybe 20 others.

So you now understand why it is so importantto price and present your home correctly in thebeginning.. .you have to capture the buyers whoare ready and frantic and more l ikely to pay topdollar with competitive terms.

Liz Kroft | RealtorMainstream Real Estate Groupwww.lizkroft.comliz@mainstreamre.com | 831.854.7489 | calbre 01937727

NEW BUYERS

These buyers appear at all different t imes

When it comes time to sell your home, timing isof the essence. The number of days on themarket (DOM) impacts perceived value andattracts different types of buyers with a varietyof motivation.