10 Social Media Numbers Property Managers Should Track

Are you using social media to grow your property management business? How are you measuring your efforts?

Here are ten metrics you should consider tracking to be sure your channels are working for you.

Audience Size 1. How many followers do you have on each social channel? Track

monthly and see what types of content increase your numbers.

Number of Leads2. How many owner leads come to you through social media?

Be sure to track sources of leads and ask leads how they found you.

Quality of Leads3. It’s not enough to just get leads. Consider also tracking how

many of those leads turn into customers, by channel.

Number of Applications

4. Put a question on your application asking how applicants found you, and track which channels worked best.

Applause 5. How engaged are your audiences with your content, in each

channel? Track engagement through likes and favorites on your posts.

89 Like

Amplification6. How many of your social posts get shared or re-tweeted to reach

bigger audiences? Track them and double-down on the content that works.

Video Reviews 7. Are you using video content, such as an intro video or property tours? Use video sharing services that will help you see how well

they hold (or lose) viewer’s interest.

Resident Engagement8. If your goal is to connect with tenants or residents over social,

how many of them are following and engaging with your content?

Online Reviews 9. How many reviews are you getting, and how good are they?

Be sure to encourage happy residents and clients to review you!

Website Traffic 10. Use free Google Analytics to track how many people are visiting

your listings from each social media channel.

Buildium is a full service end-to-end property management solution that can help win and keep great owners and residents.

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v1. 03.2017 © 2016 Buildium LLC