WUD 2014 - Engaging User Journey

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How to create a real users' engagement and what is the engagement loop? - Robert Boguszewski, CTO at SoInteractive, a presentation at World Usability Day 2014 in Cracow, Poland.

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WORLD USABILITY DAY Kraków 16.11.2014

Engaging User Journey

Witam !Robert Boguszewski CTO, SoInteractive S.A. @talen82

(c) http://quotespictures.com/

http://quotespictures.com/

Gdzie potrzeba zaangażowania ?

• Spotkania

• Musical na Brodwayu

• Automaty Vendingowe

Agenda

Ciekawość Czas

Engagement ==

Użytkownicy

(c) EA Games, Strata Conferenece 2013

(c) http://blog.surveyanalytics.com/

http://blog.surveyanalytics.com/

Flow

Engaging User Journey

WUD 2014

• Informacja o wydarzeniu

• Jak było rok temu, przygotowania trwają, informacja o prelegentach

• 3 tury zakupu biletów

• Wydarzenie, prelekcje

Pętla zaangażowania

Cele

Jak definiować cele ?

• Znane

• Krótkoterminowe

• Długoterminowe

System żetonowy

Zadanie domowe

• Co to jest engagement ? (wiki)

• Co buduje zaangażowanie wśród użytkowników ?

• Jakie są efekty przed i po rozpoczęciu procesu budowania zaangażowania?

Dzięki !

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