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Trust Revolution Online
AVG Innovation15 April 2023
eCommerce closes the gap between consumer needs and business capability.
Availability Gap
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Availability
New technologies will close the gap between consumer and business desire to share personal data.
Trust Gap
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Trust
Our identity is being transferred back and forth in the form of cookies, personal data and behavioral patterns.
Old Paradigm
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Our identity will be protected by a cryptographic layer and only cryptographic signatures will circulate between us and the cloud.
New Paradigm
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This opens up opportunities for new technologies, such as P2P reputation networks due to impossibility to centralize trust
New Paradigm
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P2P reputation network
The impact of closing the Trust Gap can be compared in magnitude to the impact of closing the Availability Gap
Revolution
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