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Presented at the 2014 PRSA Midwest District Conference on June 20, 2014. We all know that digital technologies are great at creating significant disruption in our workflows and processes. Although there are undoubtedly challenges in transitioning from a printed publication to any new digital publishing format, there are countless opportunities available as well. In this session, you will learn how to establish a digital publishing presence on websites, mobile and apps. The challenges of design, implementation and strategic content delivery will be covered, as well as new opportunities in digital distribution, social media integration and reader interactivity.
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June 20, 2014 2014 PRSA Midwest District Conference
Transitioning publications from print to web
Problem?
Why?
Pros of digital publications • Printing and distribution
costs much lower than conventional media
• Greater circulation and subscription potential
• Greater advertising potential with capacity for interaction and web traffic referrals
• No technical experience required to create and distribute
• Bring your content to life with photography, video, audio and interactive links
• Make your entire back catalogue available
Cons of digital publications
• Hard to read if not optimized for mobile (zooming in and out, etc.)
• Can add layers of confusion for readers if not designed correctly
• Multiple devices, operating systems, browsers, app engines to keep track of
Examples
Process
Process • Evaluation of content • Design • Coding/building
Missouri State Magazine
Mind’s Eye
Research page
Online magazine
Homepage
Social sharing
Web-first approach • Interviews and written story • Photography and video • Publish one story a month on Mind’s Eye site • Publish printed piece in September
Positives
Negatives
Lessons learned
Software & Platform Resources • WordPress • Readmore • Google Currents • Treesaver • Baker Framework • Adobe Digitial Publishing Suite
The future
Recommended