The Minority Report: The Connected In-Store Experience

Presented By:

MINORITY REPORT: THE CONNECTED IN-STORE EXPERIENCE

September 27, 2015

AGENDA

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EMBARK ON THE CUSTOMER JOURNEY2

REIMAGINE JOHNNY ROCKETS

BRAINSTORM THE FUTURE

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4 TEAM DISCUSSION

5 Q & A + AWESOME PRIZES

Garrett Dodge CEO & Co-Founder

Rockbot

Lacy Morris VP, Information Technology

Johnny Rockets

Jon Cassell VP, Business Development

Rockbot

INTRODUCTIONS

PERSONALIZED CUSTOMER EXPERIENCE

https://www.youtube.com/watch?v=7bXJ_obaiYQ

MINORITY REPORT TAKEAWAY

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Automation

Personalization

Data

Convenience

Interactivity

KURZWEIL’S TECHOLOGY ACCELERATION

4 Years To Maturity

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45 Years To Maturity

THE CUSTOMER JOURNEY

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7The Intention Why eat where?

The Arrival Greetings & Impressions

The Order Ease & Personalization

The Guest Experience Ambiance & Engagement

The Food Presentation + Shareability

The Payment Automation & Upsell

The Share Off-Premise & Online

MEMORABLE EXPERIENCES

“THE INTENTION”

“THE INTENTION” IN 5 YEARS

Word Of Mouth

Hyper-Local Group TargetingNew Channels

Real-Time Proximity

“THE ARRIVAL”

“THE ARRIVAL” IN 5 YEARS

Holograms & Screens

Dynamic Seating

Temperature Lighting

Personalized Audio

“THE ORDER”

Garrett

Last 5 orders ✓ Double Cheeseburger ✓ 12 Piece Buffalo Wings ✓ Bacon Cheddar Chicken ✓ Fried Shrimp ✓ Pizza Slice

“THE ORDER” IN 5 YEARS

Pre-Arrival Orders

Hyper- Personalization

Touchscreen Tables Guest-Controlled

ServiceMachine Learning

“THE GUEST EXPERIENCE”

“THE GUEST EXPERIENCE” IN 5 YEARS

Interactive Media

Crowdsourced TV Content

Touchscreen Tables

Social Gaming

Live, Branded Programing

“THE FOOD”

“THE FOOD” IN 5 YEARS

Custom Presentation

Personalization

More Choices

Storytelling

“THE PAYMENT”

“THE PAYMENT” IN 5 YEARS

Auto-Pay

Dynamic Pricing Alt. Currency

Brand Currency

Mobile

“THE SHARE”

“THE SHARE” IN 5 YEARS

Live Broadcast

Auto-Share Virtual & Multi-Sensory

Auto-Feedback

Recorded & Searchable

THE CONNECTED IN-STORE EXPERIENCE

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Automation

Personalization

Data

Convenience

Interactivity

What is Rockbot?

The world’s leading all-in-one music platform for business

Rockbot’s connected in-store media platform enables today’s smartphone customers to

passively or actively influence your background music, engage with your digital TV content and

interact directly with your on-premise marketing initiatives.

Tools for EngagementThe first ever tool to provide businesses with real-time data on their guests’ reactions to their in-store music and the ability to make

system updates at any location.

TEAM QUESTIONS

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Which in-store technologies will be the most impactful in your business over the next five years?

What are some future ways in which guests may be entertained at your restaurant?

What are a few potential use cases for beacons in your restaurant?

How do you foresee new technologies impacting the training of in-store employees?

What is your process for piloting new in-store technologies today and how could it improve over the coming years?

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THANK YOU

Garrett Dodge CEO, Rockbotgarrett@rockbot.com

Lacy Morris VP, Information TechnologyJohnny Rockets

Jon Cassell VP, Business Developmentjon@rockbot.com

www.rockbot.com

Source: MIT Technology Review