The Future of Marketing in an Age of Uncertainty

© 2014 Wild Orange Media Ltd 1

The Future of Marketingin an Age of Uncertainty

Allister FrostWild Orange Media@allisterf

© 2014 Wild Orange Media Ltd 2

DRIVERLESS

FIREWORKFREE

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ACCELERATINGCHANGE

ACCELERATINGCHANGE2009 2014

1bn 3bn200mn 1.3bn5% 90%35% 4Mbps 90% 15Mbps36% 1.4Mbps >100% 10-60MbpsiPhone 3GS SmartwatchesNetbooks Touch, Voice70% Windows 50% Android

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SMARTEVERYTHING

WEARABLE

activity monitors

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INVISIBLE

LOOKBEYOND

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HYPERCONNECTED

HYPERINFORMED

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GRAPHSEARCH

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LIVEMONITORING

ULTRAPERSONALISED

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OPEN DOOR POLICY

TECHNOLOGYENABLER

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EMBRACE TOMORROW

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The Future of Marketingin an Age of Uncertainty

allister@wildorangemedia.com