Teresa Torres - An introduction to modern product discovery - Productized16

Teresa Torres www.ProductTalk.org {@ttorres

An Introduction to Modern Product Discovery

@ttorres2

Product Discovery Product DeliveryDeciding what to build. Building it.

@ttorres3

Product Discovery Product DeliveryDeciding what to build. Building it.

Goal: Ship fast.

@ttorres4

Product Discovery Product DeliveryDeciding what to build. Building it.

Goal: Ship fast.Annual ReleasesQuarterly ReleasesMonthly ReleasesWeekly ReleasesDaily ReleasesContinous Integration

@ttorres5

Product Discovery Product DeliveryDeciding what to build. Building it.

Goal: Ship fast.Annual ReleasesQuarterly ReleasesMonthly ReleasesWeekly ReleasesDaily ReleasesContinous Integration

?

@ttorres

Product discovery has had a similar

evolution.

6

@ttorres7

@ttorres8

@ttorres9

@ttorres10

@ttorres11

@ttorres12

@ttorres

It’s been a good couple of decades for product discovery.

13

@ttorres14

Product DiscoveryDeciding what to build.Goal: Learn fast.

@ttorres15

Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?

@ttorres16

Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it?

@ttorres17

Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?

@ttorres18

Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?

@ttorres19

Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?Are we driving toward a desired outcome?

@ttorres20

Product DiscoveryDeciding what to build.Goal: Learn fast.

Are we meeting stakeholder needs?Can customers use it? Do customers want our solution?Are we solving a problem customers care about?Are we driving a desired outcome?

Output

Outcomes

@ttorres21

The Opportunity Solution TreeDefine a Clear Desired Outcome

@ttorres22

The Opportunity Solution TreeDefine a Clear Desired Outcome

Discover Opportunities to Drive that Desired Outcome

@ttorres23

The Opportunity Solution TreeDefine a Clear Desired Outcome

Discover Opportunities to Drive that Desired Outcome

Discover Solutions that Deliver on Those Opportunities

@ttorres24

The Opportunity Solution Tree

@ttorres25

Continuous Product Discovery

• Smaller pieces of research

• Conducted every week

• Make product decisions on sets of signals

Teresa TorresProduct Discovery Coach{

ProductTalk.org@ttorres

Let’s keep the conversation going.