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Better employee engagement, recognition and motivation.
Forget everything you know
about motivation
In WWII a football was the trigger for soldiers to get pass the next trench
Little things boost your motivation
Little things boost your happiness
We are social animals
We all live for the applause
Employee (dis)engagement costs 350$ Billion/year due to 33% less income.
U.S. Department of Labor, Bureau of Labor Statistics
A number to remember…
Guess what?There’s an app for that.
Think of a social app for your team to share recognition for a job well done
How does it work?
select a coworker
How does it work?
select a badge
How does it work?
add a comment
How does it work?
public recognition
Manage & Customize
team’s activity leaderbords & rankings customizable badges
SaaS subscription business model
Less than $1 per user per month.
It costs less than a latte!
Results & Awards
Dublin, November 2015Internal CommunicationSilver Award 2014
2015 Tech Startup 10 winner
How did we grow?
Identity
We knowwho we are
We knowwho we are NOT
Purely recognition appFun approach
Light and easy to use
NOT HRM systemNOT formal
NOT complex
Low budget for marketing.
Small team*
Rui GouveiaFounder and CEO
Filipe GonçalvesSales Executive
Guilherme DuarteProduct Manager
João PereiraFull Stack Developer
Afonso CruzDesigner
* but focused, creative and motivated.
GROWTH HACKING
Awareness
Trials
Engagement
Revenue
Twitter hacks
#DontTryToHard#DontSpam#BeSelective
#Hashjacking
+19% tweet engagement than regular tweets with no timing and context
Search for relevant #hashtags in your industry.
Search for what your influencers are using.
#UseIndustryHashtags
Find accounts that are linked to those keywords and hashtags
+115% increase in Twitter followers in just 4 days!!!
Spread the love and get love in return
Don’t be a Dick
Comic strip content marketing
Big costsNeed to be recurrent
Infographics
Easy to digest
Big chance of going viral
Eye candy for influencers
Infographic content marketing
50+ sharesDouble conversion rate from referrals
SEO
Stalk your competition
www.spyfu.com
www.cyfe.com
Use Google Trends and keyword plannerCombine and test.
SEO for the win
Stand out from your competitionFilter the quality of your traffic even more
Influencers
Influencer marketing
Don’t reinvent the wheel.
Be Mr. Robot. Kind of…
It’s not stalking. It’s hustling.
www.makesmail.com
www.rapportive.com
Subject: Employee engagement? There’s an app for that
1st Round
Same subject.Same email.
Series10
10
20
30
40
50
60
70
80
90
Sent Replies Negative Positive
1st Round - Results
2% reply rate0% positive feedback
2st Round
0% reply rate
Same influencer list was segmented in four groups, according to their interest and publications:
Possible advisorsAsking for an interview Guest PostJust asking for feedback
3st Round (after months licking wounds)
Get to know them.
Advisors
Interviews
3st Round - personalization
Make them feel unique.
3st Round – keep it simple
Shorter emails.Informal.Clear call to action at the end.
Advisors
Interviews
12 Interviews6 calls with possible advisors
Series10
10
20
30
40
50
60
Sent Replies Negative Positive
3st Round - results
34% reply rate87% positive feedback
Before After0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Replies and Feedback
Replies Positive
2% 0%
34%
87%Personalization
Actionable
Segmentation
Timing
Ego massage
PR Buzz
National buzz – Before Web Summit
Nobody cared
National buzz – After Web Summit
Don’t be afraid to brag
Awareness
Trials
Engagement
Revenue
A/B Testing
OriginalFocused on solution only
VariationFocused on problem and solution
Devil is in the details
70% increase on conversion rate
Awareness
Trials
Engagement
Revenue
User journey
48H
ACTIVOU
Estímulos:We do it for you
Walkthrough
24HREGISTO
NÃO ACTIVOU
Estímulos:We do it for you
Walkthrough
WELLCOMENÃO ACTIVOU
Estímulos:Fun e sentiment de culpa
ACTIVOU
Estímulos:Comercial com urgência
7 DIAS 14 DIAS
AMBOS
Estímulos:Did you know?
Features/FreebiesTrial mid way
NÃO ACTIVOU
Estímulos:More time?
Why did you leave us?!?!
ACTIVOU
Estímulos:Caso a caso
Comercial e feedback
MANUAL
AUTO
Timing is everything
Automate but know when to get personalCEO emails are better than Sales Executive emails
Drive your users
Video tutorials are better than instruction manuals
Users love shortcuts
Show value from first interaction
Create team
Invites users
Wait…
User registers
App is ready to use
Create team
Adds users
App is ready to use
Old New
Before After0%
10%
20%
30%
40%
50%
60%
70%
80%
90%
100%
Account Activation Rate
30% 50%
Awareness
Trials
Engagement
Revenue
Listen to your users
* Asked 90% of people who met us at Web Summit
Listen to your users
It was on our roadmap for the future.Now, It’s now our top priority.
Do you have Slack
integration? *
Other pieces of the puzzle
Enlist your startup in all startup directories out there.
Apply to all events and startup competitions.
“SPAM” comment section.
Be that guy that answers on Quora saying your app is the best.
Suck up to influencers on their articles and leave your link there just in case.
Use all changes, new features, pricing, etc, as pretext to talk to your users or leads.
Sometimes, feedback is better than money.
We offer Tap My Back premium accounts to startups up to 5 employees in return for feedback.
Offer them freebies: Star Was Badges
Grey hat hacking
20% of our website website subscriptions were being lost when compared to our Mailchimp list.
Cause: Confirmation email was being ignored
Reasons:
• Spam folder• Promotions Gmail tab• People are lazy• People are dumb
Double OPT-IN sucks
But, unfortunately it’s a best practice…
BEST PRACTICESARE FOR PUSSIES
DUPLO OPT-IN
And because every day is a good day for growth hacking…
Old Chinese saying
“”
Create your team by the end of the week and we’ll
offer you 30% discount
Create your team at www.tapmyback.com
Send us an email to hello@tapmyback.com
You’ve just been hacked.
Press F1 to resume.
Thank you.
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