Social media interconnectivity

Benefits of Social Media Interconnectivity

Julie Press

Social Media Campaigns

Dr. Theresa Russell-Loretz, Winter 2016

Overview

• Define key terms

• Explain benefits of social media interconnectivity

• Provide specific examples

• Q&A

Key Terms

Social Media Interconnectivity

“Platforms that coexist in the social media landscape allowing them to reinforce and support each other in

unprecedented ways”

– techxb.com

Social Media Interconnectivity

Experience Economy

“Businesses staging experiences for

consumers with end goal of receiving

economic offering due to experience.”

-Pine and Gilmore, 1998

How does social media interconnectivity and the experience economy relate?

Social media interconnectivity is an element of an effective staged experience. This element

provides a virtual experience for the consumer, in return, builds a mutually beneficial relationship by keeping them engaged.

Benefits

Benefits of SM Interconnectivity

• Provides consumer exposure to business’ SM

• Creates a richer post by adding other media elements

• Adds to the overall experience by creating a persona for consumer

Consumer Exposure • Provides another SM

outlet for consumers to engage with

• Alleviates time loss on businesses to connect posts

• Shared posts can increase double the engagement

Richer Content

• Provides a personal, unexpected, visual, or visceral experience

Strengthens Brand • Adds personalized

elements to business’ page

Best Platforms to Link

• Facebook and Youtube/Instagram/ Spotify

• Periscope and Twitter

• Instagram and VSCOcam

• Blog and Pinterest

Instagram & VSCOcam

Benefits

• Coupling #VSCO in an Instagram makes post more accessible to non-followers

• Targets demographic that uses Instagram and VSCO

• Allows for broader range of users to engage and discover post.

Wrap- Up

• Definitions

• Benefits

• Takeaways

• Q & A