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Doing
successful
business with
YouTube
Lukashov Maksym SeeZisLab Project Manager
Steps to earn with YouTube
Create a channel
Make a movie
Download on YouTube
Make profits
YouTube Extents
30 mins 300 Million. mins 600 Million. mins
Pareto Principle
Pareto Principle
Pareto Principle
Troubles
№1 Niche Choice
Categories:
MUSIC
ENTERTAINMENT
PEOPLE AND BLOGS
GAMES
70% OF ALL VIEWS
62% OF ALL CHANNELS
№2 Language
70%
60%
50%
40%
30%
20%
10%
0% EN ES
Of channels Views
№2 Language
70%
60%
50%
40%
30%
20%
10%
0% EN RU ES
Of channels Views
Two Youtubers Comparing Incomes
Price for 1000 views
$0,31
Price for 1000 views
$0,75
№3 Production capacities
Income for a minute of video
$10
№3 Production capacities
Income for a minute of video
$10
30 mins Х 12 months = 360 mins
360 mins Х $10 = $3600
$300 peer month
№4 Optimization
OPTIMIZATION
1. The logo of video
2. Title
3. Description
4. Tags
5. Playlists
6. Subtitles
7. Localizations
8. Trailer
№5 Analytics
Details
in the case
C A S E
(One of your channels)
Types of competitor analysis
Load
factor
Socialization depth
Competitor Analysis
SEO
The optimal video length
Trends
The best load time
Competitor analysis:
The optimal video length 60%
50%
40%
30%
20%
10%
0%
0-1 1-2 2-3 3-5 5-10 10-30 mins
Views Subscribers Views depth Likes Dislikes
Competitor Analysis: Trends
50
40
30
20
10
0
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
Post videos by weekdays
Post videos by the clock 25%
20%
15%
10%
5%
0%
0:00 1:00 2:00 3:00 4:00 5:00 6:00 7:00 8:00 9:00 10:0011:0012:0013:0014:0015:0016:0017:0018:0019:0020:0021:0022:0023:00
Competiror analysis:
The best time for video loading
Advertising strategies
Advertising
AdWords
Social media
Youtube channels, cinema online and
Other video hostings
Seeding via services
Growth graph
Growth graph
Growth graph
Conclusion Withdrawal
Promotion
Optimization
Optimization analysis
Download YouTube
Analysis of download video time
Create video
Movie analysis
Create a channel
Analysis
Income
Experiments
№1
File properties optimization
Source data
Computer´s
(virtual machines)
Channel´s
Video
2
2 Account´s YouTube
2 3
15 2
Movie placement in the search results
after downloading
Immediate positions
40%
60%
Title
40%
60%
Description
40%
60%
Tag
With optimization
Without optimization
Positions in 2 weeks
73%
27%
Title
With optimization
Without optimization
66%
34%
Description
66%
34%
Tag
№3
Availability of subtitles and the
search ranging
VS
Source data
Computer´s
(virtual machines)
Account´s YouTube
Channel´s
Video 15 2
2
2
2 3
Immediate positions
53% 47%
Title
4K
720p
53% 47%
Description
53% 47%
Tag
Positions in 2 weeks
40%
60%
Title
4K
720p
40%
60%
Description
40%
60%
Tag
№3
Availability of subtitles and the
search ranging
VS
Author´s subtitles Auto- subtitles
Source data
Computer´s
(virtual machines)
Account´s YouTube
Channel´s
Video
2 2 2 3
With subtitles
10 2
10
Immediate positions
0%
100
%
Title
0%
100
%
Description
Without subtitles
With subtitles
Positions in 2 weeks
0%
100
%
Title
0%
100
%
Description
Without subtitles
With subtitles
Thank you for your kind attention.
Any questions?
Contacts Lukashov Maksym
SeeZisLab Project Manager Skype: intellecthouse
Telegram: @maximusin
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