Product Management - What is it and how do I get good at it

Product Management

Dag Olav Norem (@donorem)Product Manager @ FINN

– Team of 10 PM’s

Former PM roles @– Opera Software– Yahoo– M:Metrics/comScore

What is it?

Why does it exist?

How do I get good at it?

What is it?

Why does it exist?

Bridge the Why with the How

Bridge communication across departments, and fill in the gaps

How do I get good at it?

Adam Nash:Be a great product leader

• Responsibility #1: Product Strategy– What game are we playing?– How do we keep score?

• Responsibility #2: Prioritization– Next three things to nail

• Responsibility #3: Execution– Product specification– Edge case decisions– Project management– Analytics

http://blog.adamnash.com/2011/12/16/be-a-great-product-leader/

(1)

Don’t get sucked into

execution only

#1: Product Strategy#2: Prioritization

#3: Execution

(2)

Understand the problem

(3)

Preach the Why

(4)

Understand how you add

value

(5)

Learn to love the hard parts

Twitter:@donorem

This presentation:!slideshare link!

Collection of articles on product management:medium.com/@donorem/

Excerpts of random interesting articles:getpocket.com/@noremdonorem.tumblr.com/

Photography:www.don.no