Multichannel Translation for the Digital Economy, Carl Yao (CSOFT International)

© 2017 CSOFT INTERNATIONAL

Multichannel Translation for

Global Enterprises

The Multichannel World• We live in a multichannel world in

which information is fast-changing and distributed through many channels.

• Translation services rendered on all channels are not only possible, but are often the best solutions.

Time is Money• In today’s digital economy, content is

created constantly and around the clock.

• Translation is no exception. The ability to translate digital information quickly (in minutes versus hours and days) will enable companies to beat their competition and get ahead faster in global markets.

Digital Content ExplosionIn an Internet Minute…

12k Hotels Booked

5k Restaurant Reservations

18k New Support

Requests

15k Product Reviews

21M MessagesWhatsApp

$204k in Sales @ Amazon

2.4M Search Queries

347k New tweets

Changed Customer Expectations

• The hyper-connected world has radically changed basic customer expectations about speed. Fast delivery is no longer a matter of weeks or days; it’s now minutes and seconds.

Always-on Translation• Content is becoming smaller, more

fragmented, and in need of on-demand translation in minutes and around the clock.

• Legacy localization services are no longer sufficient in meeting these always-on, agile, and fast translation requirements of the digital age.

The Challenge• Old translation models are too slow and

inflexible• Legacy translation models are not scalable• Current translation technology isn’t easily

accessible• Today’s translation

tools are too expensive for the developing world.

Introducing Mobile Translation

• Stepes is the world’s first mobile, human-powered translation platform.

Mobile: The Coming Revolution

• It’s ubiquitous.• It’s scalable.• It’s versatile.• 70% of all digital content today is

created and consumed on mobile.

How Does It Work?• Stepes’ patented mobile translation

technology notifies linguists of new translation requests instantly and allows them to translate on-demand anywhere and anytime, all from their smartphone.

All-In-One Cloud Translation• Powered by our mobile solutions,

CSOFT delivers the industry’s first true all-in-one Web-based enterprise translation solution that is scalable and versatile.

• API (including REST) support for 3rd party systems.

• TM, MT and terminology support.

Instant Project Creation

Automated Translation Management

• Seamless project management• Translation review on desktop and

mobile• Terminology management support• Translation memory integration• Machine translation support• 3rd party API support

Automated Translation Management

Instant Human Translation• It’s like Google Translate, but

powered by human translators from around the world.

Scalable and Quality Enterprise Translation,

Anywhere, Anytime.

JIT Translation• The information age demands speed.

First came just-in-time manufacturing; now companies require just-in-time solutions for a growing number of business needs.

Continuous Translation• Businesses now demand high quality

translation fast and on a continuous basis.

• Agile translation with “Big Translation” using the network effect.

Social Media Translation• The network-based translation model

is perfectly suited for user generated content (UGC)

Mobile Interpretation• Live over-the-phone interpretation

made easy

Let the Experts Translate• Mobile allows bilingual experts,

doctors, lawyers, engineers, and banking professionals to contribute to the translation process using fast and intuitive smartphone technology for better quality. 

• Leverage the Human Network.

Mobile translationfor agile, global

businesses

Questions?