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@danberger | @mpioregon
● Your time is valuable. You’re free to leave any time.
● No one knows everything. Questions welcome whenever.
● Spread the knowledge. Take as many photos and share.
Interact with me and the audience...
● me on twitter = @danberger
● MPI on twitter = @mpioregon
Presenter-Audience Agreement
Social Tables is a turnkey marketing, sales, and operations platform for venue and hotel events.
Sales
Operations
Your Network Our Network
Marketing
100k+ planners
Execution
Search | Convert
Propose
Diagram
Seat & Check-In
product name category
● Free diagramming for planners
● Free check-in app for planners(Seating will be free soon, too)
● Free search & discovery platform with access to thousands of floor plans at search.socialtables.com
Free Planner Essentials
We envision a world where face-to-face events achieve great things
Sample of the 40+ awards Social Tables and its leadership have received.
Information Symmetry
Planners rely on their networks and online
research to learn about destinations before
speaking to sales reps.
Information Asymmetry
Planners used to rely on hotel sales
professionals for research and information.
Pre-Event: Destination Sourcing
Pre-Event: Event Marketing
Permission Marketing
Marketers deliver anticipated, personal, and
relevant messages to people who actually want
to get them thanks to new advertising
technology.
Traditional Marketing
Marketers used to buy email lists, mail
invitations, and add everyone to their
newsletters.
Pre-Event: Networking
Online
Participants have access to fellow attendees and
technology matches people thanks to
algorithms.
On Site
People let serendipity and networking sessions
do all of the work.
An Afterthought
There was no real software built for planners or
event goers.
Integrated
Planners think about what objectives they are
trying to achieve and use the technology that fits
best.
Pre-Event: Technology
Online Collaboration
Information is centralized online for efficient
stakeholder communication.
Offline Redundancy
Back-and-forth calls, emails, and faxes to
coordinate events and communicate changes.
Pre-Event: Working Together
During-Event: Educating Attendees
Participants
Speakers have a dialogue with participants. They
use technology to engage them and apply adult
learning best practices.
Attendees
Presenters spoke at attendees.
During-Event: Physically Attending
Attending in the Flesh
The only way to attend an event was to
physically be there.
Virtual Attendance
Live-streaming is free and is used to build future
attendance.
During-Event: Disseminating Information
The Mobile App
Real-time information is distributed digitally
through an app, social, and email.
The Event Guide
Information, including the schedule and attendee
list, was distributed through physical collateral.
Continuous and Regular Feedback
Attendees provide feedback real-time through
social media channels/surveys and planners
react accordingly.
One-time Evaluations
Attendees would complete a survey at the end
of a meeting.
During-Event: Feedback
1. Describe the way the hospitality industry has evolved over the past 2 decades.
2. Discover what the future holds for meetings and events.
3. Examine strategies to manage these changes.
@danberger | @mpioregon
Learning Objectives
1. Describe the way the hospitality industry has evolved over the past 2 decades.
2. Discover what the future holds for meetings and events.
3. Examine strategies to manage these changes.
@danberger | @mpioregon
Learning Objectives
Post-Event: Event Lifespan
Events were Finite
The life of an event spanned was limited to its
allocated time.
Events are Evergreen
The lifespan of an event extends past its
allocated time. People connect and share online
afterwards.
Post-Event: Event ROI
ROI is Measurable
Events are considered a marketing product.
Their impact can be measured thanks to
software and hardware products.
ROI was an Unknown
Event and meeting spending went into a
marketing black hole.
Post-Event: Sharing Information
Information is Shared
Content is distributed far and wide by speakers.
It is amplified by participants through live
tweeting, live streaming, and social media
posting.
Information was Withheld
Content was held closely by speakers.
@danberger | @mpioregon
1. Describe the way the hospitality industry has evolved over the past 2 decades.
2. Discover what the future holds for meetings and events.
3. Examine strategies to manage these changes.
Learning Objectives
@danberger | @mpioregon
Current trends & supporting data
This is the framework
A series of mini-predictions Mega prediction
New JLL report examines global hotel investment trends
@danberger | @mpioregon
The way we book
● Owners will demand even higher profit margins.
● Most group business booking will be automated.
● Most group business will be booked direct thanks to matching algorithms.
● Supplier pricing power will be even stronger due to consolidation.
Where machines could replace humans—and where they can’t (yet). McKinsey.
Deals To Robotics Startups Drop For Third-Straight Quarter
● The best photographers will know how to fly.
● Robots will replace some security personnel.
● Robot will be used in to setup/teardown events.
● Interacting with robots will be socially acceptable.
● The price of robots will decrease below labor costs.
@danberger | @mpioregon
Our relationship with machines
● Autonomous vehicles will unlock new destinations.
● Homesharing will add inventory everywhere.
● Events could happen anywhere.
● We will have CVBs for virtual venues.
@danberger | @mpioregon
The destinations we partner with
What’s Next In Computing? Dixon, Chris. | Internet Trends 2017 Report. Meeker, Mary.
● Site visits won’t be as common.
● Telepresence will be hyper-realistic.
● The way we experience events will change.
@danberger | @mpioregon
The technology we experience
The fourth industrial revolution: a primer on Artificial Intelligence. Kelnar, David
@danberger | @mpioregon
The work we do
● Administrative planning work will be automated.
● Attendee preferences will follow them around.
● Events will have higher ROI because we will rely less on serendipity.
@danberger | @mpioregon
● Transparency will be one of our core values.
● Trust will be measured digitally.
● We will be more comfortable sharing information with our industry partners.
● Hotel sales professionals will be measured by the success of their meetings.
The way we do business
● User conferences will replace some traditional meetings.
● Large meetings will warehouse smaller ones.
● Influencer marketing will play an important role in driving attendance.
● Influencers will create popup events.
● Festivilized events (“experiences”) will be the norm.
@danberger | @mpioregon
The DNA of events
● The value of meetings will be universally understood.
● The meeting planning profession will be more respected.
● Meeting planners will interact with executives on a regular basis.
@danberger | @mpioregon
The value we bring
@danberger | @mpioregon
1. Describe the way the hospitality industry has evolved over the past 2 decades.
2. Discover what the future holds for meetings and events.
3. Examine strategies to manage these changes.
Learning Objectives
@danberger | @mpioregon
Step UpLet the machine do the things that are beneath you and be more strategic.
Step ForwardTake part in constructing the next generation of computing and AI tools.
Step InMonitor and modify the work of machines.
Step NarrowlyFind a specialty within your profession that wouldn’t be economical to automate.
What can you do to stay ahead of the curve?
Step AsidePut your other intelligences (e.g. EQ) to work.
Adapted from Beyond Automation, HBR, 2015
We’re all born with a natural curiosity. We want to learn. But the demands of work and personal life often diminish our time and will to engage that natural curiosity. Developing specific learning habits can be a route to both continued professional relevance and deep personal happiness.
- John Coleman, Passion & Purpose
“
Check out slideshare.net/socialtables for this full presentation
● Free diagramming for planners
● Free check-in app for planners(Seating will be free soon, too)
● Free search & discovery platform with access to thousands of floor plans at search.socialtables.com
Free Planner Essentials
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