View
403
Download
1
Category
Preview:
DESCRIPTION
They say email marketing is making a comeback... well guess what? We say it never left! We take a closer look at how to better-manage the life cycle for your events, with a focus on using smarter tactics and strategies for email. Everyone talks about the importance of data, but what does that really mean for your event? We'll hear from industry experts about ways you can turn key customer data into measurable campaigns that drive sales and build ROI for your brand.
Citation preview
Managing the Event Life CycleACTIONABLE DATA & EMAIL MARKETING
#IEBA2014
EtixRockhouse Partners
EmmaAXS
Joe KustelskiBrian Bauer
Christopher LesterDoug Lyons
#IEBA2014
Follow along
bit.ly/EtixIEBA
#IEBA2014
GOOD DATA BEATS AN OPINION
ANY DAY OF THE WEEK.
- Bill Shakespeare
#IEBA2014
The average adult’s attention span iseight seconds.
#IEBA2014
More than 50% of all emails are
viewed on a mobile device.
#IEBA2014
#IEBA2014
The average online order is
2.7 tickets.(You know 1/3 of your audience.)
#IEBA2014
#IEBA2014
THIS MAN IS NOT YOUR FRIEND.
#IEBA2014
THIS FUZZY FELLA IS.
Raymond Samuel Tomlinson is a US programmer who implemented an email system in 1971 on the ARPANET.
#IEBA2014
Also your friends…Brian BauerRockhouse Partners
Christopher LesterEmma
Doug LyonsAXS
#IEBA2014
AUTOMATION
SEGMENTATION
PERSONALIZATION
#IEBA2014
WHAT’S WORKING
NOW
#IEBA2014
AUTOMATION
#IEBA2014
#IEBA2014
,
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
SEGMENTATION
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
PERSONALIZATION
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
WHAT’S NEXT?
#IEBA2014
Fans11%
$268 value
Lovers25%
$212 value
Superfans18%
$552 value
Purchases: tickets, merchandise & other
Att
itud
es:e
mot
iona
l con
nect
ion
Joyriders30%
$168 valueSpenders
16%$532 value
FAN MONETIZATIONSegmentation & activation of communities
#IEBA2014
7%
20%
30%30%
40%
55%
0%
10%
20%
30%
40%
50%
60%
2012 (A) 2013 (A) 2014+ (P)
SALES TRAFFIC
Mobile
36AEG Confidential and Proprietary
AXS App – Share and Revoke Ticket View
My Event View Share Ticket View Shared Ticket/Revoke View
AXS In-Venue Services
Directions Parking Mobile Tickets Interactive Venue Map
AXS Mobile Notifications
Push Notification Concessions
#IEBA2014
WHAT YOU CAN START
DOING…Today
#IEBA2014
1. Send a Welcome Email.
2. Send a Thank You Email.
3. Own your Community with CRM.
4. Try A/B Testing.
5. Measure three things.
#IEBA2014
Follow along
bit.ly/EtixIEBA
Managing the Event Life CycleACTIONABLE DATA & EMAIL MARKETING
#IEBA2014
EtixRockhouse Partners
EmmaAXS
Joe KustelskiBrian Bauer
Christopher LesterDoug Lyons
#IEBA2014
But wait…
There’s more.
From Emma.
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
#IEBA2014
Recommended