How to Recognise the Needs of Your Consumer - Kristoffer Ewald, NetBooster

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We areand we would like to be

Your Digital Performance Architects

Hi

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Europe’s Largest Independent Performance Agency

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Kristoffer EwaldHead of DNA by NetBooster

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My answer is a question…

Are YOU loyal to your consumer?

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Customer Journey

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Complex?

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15+ sites, apps and

news sources

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ConsumersProspects

Awareness Consideration Preference Action Loyalty

Marketing Used to be Simple

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But Digital Changed the Rules

Prospects

Peer

reviews

Social

approval

Brand

content

Competitor

analysis Consumers

Contrubitors

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The Challenges Ahead

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Paid Media CRMeCommerce

Opportunity

OwnedEarned

Intelligent involvement builds loyalty

In-Store

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Engagement driven through data…

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…is only possible with consistent data

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A

Consumer

centric

approach

Time for newmetrics/KPIs:

- Velocity- Opportunity- Loyalty

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Power Loyalty with GroundControl

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Back to tomorrow…

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0 1

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0 5Halte à la

poussière

Rowenta.fr

Un aspirateur

ultra compact,

économique et

votre meilleur allié

pour une maison

saine.

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We power your brand

to be loyal

with consumers.

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Get in touch:

@kewald

www.killthesilos.com

#BrandAmnesia