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As traditional publishers search for ways to offset ailing newsstand revenue, they are looking more thoroughly at online channels. Performance marketing has emerged as a real contender for publishing houses. While the Daily Mail has been the most renowned title to start using performance marketing recently, Bosko will tell you about some of the other magazines that he and tracdelight have been working with, such as ELLE, Stylebook, INSTYLE, Glamour, Menshealth and COVER. He will then be joined at the lectern by a representative from Axel Springer, who will share performance marketing experiences of their own.
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Editorial Commerce
How Performance Marketing is reinvigorating Publishing
Bosko Todorovic
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Bosko Todorovic
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Editorials are creating
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SUCCESS
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Editorial CommerceThe Advertiser Perspective
PARTNERSHIPS COMMUNICATION
• Pre-selection process through network• Easy-to-use technology with publishing
audience in mind• Wide variety of bloggers• Direct relationship with magazine editors
• Bespoke content messaging with focus on: product new trends celebrities
• Social media updates• Offers in addition to value-added content• Exclusive pre-release selected publishers
Editorial CommerceThe Advertiser Perspective
CAMPAIGNS PERFORMANCE
• Seasonal lookbook• Hybrid CPO and Tenancy• ‚Find similar here‘ / generic links• Added value for brand and reader
• New customer acquisition• AOV• Conversion• Individual product boost
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