Games and Media Industry Trends and Platforms

Games and Media Industry Trends and Platforms

Jeppe Kilberg Moeller

Media Production & Innovation

Jeppe@kilbergmedia.com

Twitter: @JeppeKM

ECOM 6035 Session 4aFriday November 21 2014 19:00 (Hong Kong)

IntroductionUser Ecology

Platforms- Last Gen

- Current Gen- Upcoming consoles

- Mobile- New Tech

- Media Convergence

Developer DilemmasA Forecast

Q&A

Games and Media Industry Trends and Platforms

My Background

start-ups +

User Ecology• Soft-core-users (”casual”)

• Mid-core users

• Hard-core users

… and how mid-core users are gaining ground

… and gaming became mainstream

Latest Generation of Consoles

Release Nov. 200680 million units sold, Nov. 2013

Release Dec. 2006101.15 million units sold, June 2014

Release Nov. 200583.7 million units sold, Mar. 2014

Source: Wikipedia

Current Generation of Consoles

Release Nov. 2013/ Sept. 201410 million units shipped, Dec. 2014

Release Nov. 201313.5 million units sold, Sept. 2014

Release Nov. 20127.29 million units sold, Sept. 2014

Source: Wikipedia

Upcoming Consoles

Release June 2013 (retail)* Best titles sells only 7-10,000 units

Release TBA 2015

Source: Wikipedia

* Lack media center capabilities

Mobile Platforms

Source: theregister.co.uk

Sales per Platform

* Expected1 billion Android devices700 million Apple devicesby the end of 2014

Top Mobile Developers

* 3 of the top 5 smartphone vendors in the world are now Chinese riding high on success with Android OS

New Devices and Technologies*

* Perhaps technically appealing, but how interesting is this to the mass market?

…and Media in the Living Room

Industry Ecology• Triple-A companies going mobile

• Acquisitions by media companies

• ”Indie” developers now need a clear strategy

• Increase in content quality

• Crowd sourcing• kickstarter.com, indiegogo.com, and many more…

Business Model TrendsBox versions

Pay per download

Subscriptions

Streaming

In-app purchase

In-game ads

Crowd Sourcing

The Developer’s Challenges

• Create

• Produce

• Distribute

• Analyze

• Iterate

The Developer’s Solutions

• Lean Startup

• Focus on core feature

• Engage users at an early stage

• Get early to market

• Adjust to user feedback and market changes

• Get a broad reach (several platforms) – COPE strategy

• Optimal workflow and decision-making

• Design your business!

Industry ForecastFewer big players & lots of small ones - David vs Goliath

• The big company acquires the promising small ones

• Indie scene needs to mature faster than the current rate

• The new giants will settle on the market

Technology Forecast• Media Convergence: Mobile/TV/Console

• Reaching a larger audience

• Questions: • Is this the last generation of consoles?

• What is the primary use of your mobile phone?

Summary• The game and interactive media industry is in a rapid growth

• The market is maturing:

• ”gamers” get older

• ”gaming” platforms become more accessible and converge

• Technology entry barrier is declining

• Market entry barrier is increasing

• Content quality is on the increase!

• Spot the opportunities before anyone else does!

Jeppe Kilberg Moeller, November 2014

Media Production & Innovation

Jeppe@kilbergmedia.com

Twitter: @JeppeKM

Q&A

Games and Media Industry Trends and Platforms