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February 09© 2009 Blueprint Advisory Pty Ltd
CredentialsBrand Architecture Systems
BMW
British Airways
Commonwealth Bank
Proctor & Gamble
Telstra
Stages
Brand Audit and Discovery
Brand Strategy and Service Brand Strategies
Group Brand Design and Service Brand Design
Enthusiastic and Committed Leadership
Create a Project, elevate as Mission critical.Brand audit of key collateral.Review and assess values, brand essence, and competitive strengths.
Developbrand essence.Stakeholder consensus on brand architecture,values, brand essence.Brand brief.
Brand architectureand Market offeringsDevelopment ofvisual expression,across core applicationsand communicationsTest/feedbackGuidelines and standards
Implementation ofnew identity –internal and external
Systems and processesfor maintaining standards
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