Approaching African Markets through CO-CREATION - Anne Bollerup-Jensen

APPROACHING AFRICAN MARKETS THROUGH CO-CREATION - A New Way of Doing Green Business Internationally: The Morocco Case Anne Bollerup-Jensen, Project Development Manager, abo@cleancluster.dk

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AGENDA 1. Who is CLEAN?

2. The CCS Approach

3. The Moroccan Project

4. Challenges and Opportunities

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STRONGEST CLEANTECH CLUSTER IN DENMARK

• CLEAN is the result of a merger between Lean Energy Cluster and Copenhagen Cleantech Cluster (9 May 2014)

• CLEAN is a platform for development of new cleantech solutions in Denmark

• CLEAN is a politically and technologically neutral platform, where Danish and foreign companies, knowledge institutions, organisations and public authorities enter into new innovative partnerships.

Før fusion: Lean Energy Cluster og Copenhagen Cleantech Cluster

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WE STRENGTHEN GREEN GROWTH AND EMPLOYMENT IN DENMARK

OUR OBJECTIVE IS TO:

• Strengthen innovation and technology development in both large and small cleantech companies

• Support research, development and implementation of new solutions to environmental challenges and climate change

• Increase international focus on Danish cleantech and promote export of integrated solutions

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• Public authorities = “problem owner”, purchasing power, demand

• Research institutions = cutting edge knowledge, innovation, and new ideas

• Private companies = ability to commercialize and scale new solutions

CLEAN:

• brings these players together on concrete projects and innovations platforms

• grants them access global markets through international cooperation

• acts as a point of entry for foreign companies

CLEAN

PRIVATE COMPANIES

& ORGANISATI

ONS

INTERNATIONAL COOPERATION

RESEARCH INSTITUTIONS

PUBLIC AUTHORITIES

NEW SOLUTIONS IN A TRIPLE HELIX CLUSTER

CORE MEMBERS

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CLEAN is the leading,

green cluster organisation

in Denmark with more

than 170 members from

the entire cleantech sector

AGENDA 1. Who is CLEAN?

2. The CCS Approach

3. The Moroccan Project

4. Challenges and Opportunities

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CLEAN Is Addressing Complex Environmental Challenges Through Co-creation

What is ‘Complex Cleantech Solutions’ ?

• Complex environmental challenges that require a consortium of

Danish organizations to address the challenge

• 3 year project financed by the Danish Industry Foundation

How do we work ?

• Identify challenges (Global Cleantech Report)

• Develop relationships with stakeholders (regions, cities)

• Involve and organize Danish competencies

• Co-create solutions with local content for these challenges

• Consortium members take lead

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Market Analysis Relationship

Building Co-Creation Implementation

Organizing &

Involvement

HOW DO WE MAKE IT WORK?

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The Global Cleantech Report 2012

• Analyses global trends, opportunities and challenges

in 13 cleantech industries

• Aim :

• Where companies should focus their efforts

• How to address the markets by identifying the

key drivers in the industries and markets

• Approx. 100 high level growth opportunities

• Key Findings :

• “Centre of Gravity” for cleantech growth is moving

east and west, away from Europe.

• Cities are the main drivers of environmental

challenges

• A city-specific lens combined with demographics can

reveal urban areas with the highest growth potential

in a given market

Country Authorithy Industry

Brazil Municipality of Garça Waste

China Sino Singapore Guangzhou

Knowledge City

Eco city

China China Yinxing Industrial Park for

Environment Sciences and Technology

Green building & environment

India European Business & Technology

Centre

Waste, water & sewage

India Himachal Pradesh State Government Waste & water

India Mithi River Protection and

Development Authority

River depollution

Italy City of Milan Eco-mobility

Morocco Agence du Bassin Hydraulique du

Sebou

River management and information

systems

Russia City of Krasnodar Climate Plan, waste

Russia National Council for Energy Saving Energy Efficiency

Senegal Agence Nationale pour les Energies

Renouvelables

Solar energy & Energy Efficiency

Turkey Regional Development Authority Integrated water management

UEA Dubai Electricity and Water Authority Energy Efficiency

List of MOUs – 13 in total

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AGENDA 1. Who is CLEAN?

2. The CCS Approach

3. The Moroccan Project

4. Challenges and Opportunities

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THE INITIAL INTEREST…

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• Global Cleantech Report 2012:

• Centre of gravity for cleantech is moving away from Europe => For Africa specifically, a 14% increase in the global market for cleantech by 2015 was estimated

• Non-European markets are looking for solutions to fit their local need, especially within ‘the big three’: wind, PV and water

• Morroco Summit – Conference in Rabat in November 2013

• Coupled with detailed meeting program with relevant authorities within water and waste

TIMELINE OF PROCESS

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5 DANISH COMPANIES WITH STRONG COMPETENCIES WITHIN WATER MANAGEMENT…

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…TRAVELLED TO FEZ, TO ENGAGE IN A 3 DAY CO-CREATION WORKSHOP WITH THE AGENCE DU BASSIN HYDRAULIQUES DU SEBOU

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AREAS OF COLLABORATION UNDER THE MOU

• Capacity building and knowledge sharing => Concrete projects related to the Sebou River, within the following areas:

• Water Management

• Waste Management

• Industrial Waste

• Information Systems

=> Focus on flood assessing and water management decision models and depollution, but the collaboration areas are manifold and focused on a long-term cooperation.

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THREE POSSIBLE PROJECTS WERE CONCEIVED AT THE WORKSHOP IN FEZ

• Setting up an Integrated Master Plan for Fez region for flood protection

• Flash Flood Forecasting system for Fez region

• Flood Forecasting system for Sebou Basin

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SNAPSHOTS FROM THE WORKSHOP IN FEZ

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AGENDA 1. Who is CLEAN?

2. The CCS Approach

3. The Moroccan Project

4. Challenges and Opportunities

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OPPORTUNITIES

• A stable market looking for new collaoration partners

• 8 other river basin exist in Morocco => track record will help

• Possibility of working in 3rd markets in Africa by collaborating with the Moroccan agency

• Well educated, good technological development and a focus on the green agenda

CHALLENGES

• Financing implementation

• It was a challenge to get SMEs onboard

• Strong French, Spanish, German and Japanese presence, who unlike Denmark still offer development aid

• Language and culture

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QUESTIONS??

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THANK YOU AND

STAY IN TOUCH Anne Bollerup-Jensen, Project Development Manager abo@cleancluster.dk www.cleancluster.dk www.facebook.com/CLEANcluster www.twitter.com/CLEANcluster

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