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This is the presentation for my "Twitter for Journalists" workshop. For the accompanying handout, check my blog: http://stevebuttry.wordpress.com/2009/07/09/twitter-tips-for-journalists/
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Twitter for Journalists
@stevebuttryGazette Communications
July 9, 2009
If you’re new to Twitter
• Handout for this session has links to vocabulary and “Getting Started” advice and advice for your first week
• See me for individual coaching
How do you use Twitter?
What should I tweet about?
• Link to a new blog post, story, video, photo
• Retweet (with a comment) a link from a colleague
• Reply to someone from your community
• Tweet an unfolding story• Tweet something insightful or funny
Linking with Twitter
• Use compressed links: bit.ly, tinyurl.com, is.gd, tr.im, etc.
• Write a headline or a comment; give tweeps a reason to click
• Credit
People to follow
• Look for sources (find people)• Ask sources• Journalists in other communities• When someone follows you, check out to
see whether you should follow back• When you follow someone, check whom
they follow
Journalism academics to follow
@jayrosen_nyu @jeffjarvis@macloo (Mindy McAdams)@sreenet (Sree Sreenivasan)@wmacphail (Wayne MacPhail)@davidwestphal@suebb (Sue Burzynski Bullard)
Journalism bloggers to follow
@ryansholin@paulbradshaw@michelemclellan@robertniles@agahran (Amy Gahran)@mthomps (Matt Thompson)@sdkstl (Staci Kramer)
Reporters to follow
@rsylvester (Ron Sylvester, Wichita Eagle)@DM_in_the_PM (Daniel P. Finney, Des
Moines Register)@bydanielvictor (Harrisburg Patriot-
News)@tonymess (Tony Messenger, St. Louis
Post-Dispatch)
Ways to use Twitter
• Follow people on the beat (put their feeds on beatblog)
• Crowdsource (“Does anyone know anything about …?”)
• Story ideas (ask, monitor chat)• Connect with eyewitnesses• Drive traffic to blog posts, stories• Helps you write tight
Examples from one day in Iowa
• Click trends• Search hashtag #iagaymarriage• @tdorman from Supreme Court, press
conference• @DM_in_the_PM from rally• @dianeheldt from court
Twitter’s value in breaking newsnot happening in Iran, Mumbai
• Emergency landing of flight from CID• DC Metro crash• @jkrums on Hudson emergency landing• @2drinksbehind on Denver plane crash• Fargo flooding• @MissRFTC on California earthquake
Twitter twists
• Tweetbeep & Tweetscan• Facebook app• Publish2• TweetDeck (& other apps)• Twtpoll
Ethical considerations
• How do you identify yourself?• Separate personal and professional
Twitter feeds?• How do you verify?• What language is acceptable (WTF)?• What, if any, opinions are OK?
Now some advice from your peers
• My Twitter stream• Search for hashtag #journtips• Search for terms• CoverItLive
Wrapping up
• These slides at slideshare.net/stevebuttry
• Follow me on Twitter: @stevebuttry• A handout for this webinar, links to
Twitter help, links to journalists on Twitter, advice from Andria Krewson of Charlotte Observer on my blog: stevebuttry.wordpress.com
Some final advice
From @mathewi (Globe and Mail):Don’t answer, “What are you doing?” Answer, “What am I thinking?”
And from @stevebuttry:“What do I want to know?”
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