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Presentation at Social Media World Forum 2010 about the Social Media News Release as a format compared to the traditional press release. Hattips to Greg Jarboe and Seth Godin for title http://searchenginewatch.com/3627708
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social media news release
A Press Release for the Online World
or a “Meatball Sundae”
problem
Less stories.More creatively told.To the right people.
problem
Design
Ivy Lee
“One of the founding fathers of modern day PR” (Wikipedia)
history
history
the online media
the online media
the online media
community approach
current press release
Image from Publicity Insider
solution
Branding and design
Multimedia content
Links to relevant content
Share
Social Media
Content
Hyperlinks
Other elements
Comments
Relevant coverage
examples
impact
Social Media News
Release
Traditional Press
Release Improvement
Average Editorial Coverage per release
10.2 4.9 108%
Average Blog Coverage per release
4.8 1.1 336%
Releases achieving 4 or more pieces of editorial/blog coverage
62% 41% 51%
997 releases analysed of which 71 Social Media News Releases
the “future”
Thank you
AdamParker, CEOemail adam@realwire.comblog www.showmenumbers.comtwitter @AdParkermobile 07810 837193
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