Social Marketing In Taiwan, The iCook Way

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The top recipe site in Taiwan

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Overview

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2011. 11. 8 （17 months）

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180,000 registered user

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18,000 recipes

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430,000 Fans

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Post

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iOSReleased Date: 2012/9 Downloads: 430,000

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AndroidReleased Date: 2013/3/1 Downloads: 230,000

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Samsung App Store

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Window PhoneReleased Date: 2013/3/25

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iPad App incoming

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UU

Nov Dec Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec Jan Feb Mar

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Recipes

2011/11 2012/01 2012/03 2012/05 2012/07 2012/09 2012/11 2013/01 2013/03

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Demographic

•80% female •Age : 25~ 44

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Poster

I make the dish ,too

Collect recipes, follow poster

Browsering

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• 1% of user base contributing is consistent with UGC site.

• Increase the quality of contribution than focusing on increasing the # of contributors. • Get the right 1% to contribute.

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Traffic

50 %Tuesday, 30 April, 13

Why Fcebook ?1.2 M /1.6 M

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1. Branding before your launch

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2. Post everyday

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3. Place ads

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4. It also helps App downloads

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RISK : FB changes the rules all the time

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愛料理 分享食譜與幸福時刻， fox@icook.tw

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