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Workshop on building effective, strategic campaigns for IPL leaders convened in Washington, DC in late April.
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Strategic Campaigns
10 Questions
Our Time Together
• 10 Questions for Strategic Campaigners
• Discussion
• Group workshop
• Regroup and Debrief
• Wrap Up
1. Why this campaign, why now?
Communications
Policy
Capacity
2. What is a WIN?
Communications
Policy
Capacity
3. What needs to change for us
to WIN?
Policymaker position
Policymaker attention
Behavior change
4. Who is responsible for the
change?
(Who are our targets?)
Specific Regulators
Specific Legislators
Specific individuals(or sets of individuals)
5. How is our target influenced?
Constituents
Donors
Swing Voters
Community leaders
Neighbors
Friends and Family
Information and Data
Personal Stories
6. What is our map to influence?
Target
Staff/Family
Donors/Friends/Advisors
Donors/Friends/Advisors
Publics/Constituencies
Media
7. What specific, unique
resources do we bring to bear?
Constituency
Network
Leadership
Message
Authentic Stories
8. What internal challenges will
need to be addressed?
Role in Coalition
Mobilizing Congregation Leaders
Message consistency
Information about targets
9. How will we know
how we’re doing?
10. What are we building
for after the WIN?
Discussion
Now you…
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