PR 199 class, NWPC plan

PublicRela+onsPlanfor

TheNa+onalWomen’sPoli+cal

Caucus

The Spartan Team

President: Lauren Barnard

Vice-President: Vicky Shanda

Account Executive: Bianca De Rose

Account Executive: Roberto Araujo

“When women run everyone wins”

co

nt

en

ts

!

• Situa'onAnalysis• Goals• Objec'ves• GamePlan• Budget• Evalua'on

When Women Run Everyone Wins!

Situati

on analysis!

Economic Downturn

Low Membership Registration

Lack of Demographic Diversity

When Women Run Everyone Wins!

goals!

Strategic

Membership

Participation

Diversity

Visibility

objectives! When Women Run

Everyone Wins!

minorities

awarenesspitch for

sponsorships

distinction

NWPC in other states

rebrand

fundraising

gender

Game plan!

Visibility

Research and

Recruit

Game plan!

Increased of the NWPC membership in the San Francisco Bay Area

Increased fund for the NWPC

Game plan!

Increase Minority Support for the NWPC

Distinguish the caucus from other Bay Area

Organizations

U s e o f g r a p h i c d e s i g n a n d

v a r i o u s m e d i a c h a n n e l s i n

o r d e r t o i n c r e a s e t h e

p u b l i c i m a g e a n d b r a n d o f t h e

N W P C

U s e o f s o c i a l m e d i a t o r e a c h o u t t o v a r i o u s

p o t e n t i a l s u b s c r i b e r s ,

p o l i t i c i a n s , t h e g e n e r a l p u b l i c & s t a k e h o l d e r s

G a m e p l a n !

$V i s i b i l i t y

Money maker

• Phone-A-thon

• Tweet-A-thon

• Popular Fundraiser

• Gala Fundraiser

• Informational forum

• Reproductive freedom day

• Direct Mailers

• TIEcom

!"#$%&'(#)*#+&,-./#01%#2-**%'%.3%

45#6%&'.%7#-.#89#*):'#7%;

3&7%(#-.#<&(1-./0).#01&0#

).%#=%'().#3&.#8&,%#01%#

7-**%'%.3%>

?-@#A&'=%.0%'

B&6&

?-@#A&'=%.0%'C

LizCarpenterGala

Fundraiser GALA !

!" ! " # $ %

&'()"$%#$(

Popular Fundraiser!

NWPC Can You Help Me Build a Better

Future?

FEATU RING !

US Politics At Home workshops

Children & Politics Competition

Climb up for the American flag

Cartoon Characters

Political Games

!" ! " # $ %

&'()"$%#$(

Never too early to vote Concert

Budget

GalaEvent

PopularEvent

Promo+onalmaterials

Re‐brandingIni+a+ve SpartanAgency,planexecu+on

When Women Run Everyone Wins!

• Google Analytics

• Facebook Fan Page Analytics

•  Google News

•  Phone-A-thon

•  Tweet-A-thon

• Fund-raising events

•  Total membership subscription

•  Analyze diversity

•  Total number of new subscribed members nationwide

Membership Evaluation

Fundraising Evaluation

Media Evaluation

T h a n k Y o u !