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I am…• Studying Bachelor of Business (Advertising)/Creative Industries
(Interactive and Visual Design) • Interested in integrated digital campaigns
Agenda• Importance of persuasive digital advertising• Ray Ban Campaign• Faktum Hotels Campaign• What this means for me?
http://www.digitalbuzzblog.com/ray-ban-ambermatic-lens-filter-app-installation/• Ray Ban App (2012) designed by
Katryna Jones - Visual designer from Sweden
• Location: London flagship store• Concept: Instagram makes filters
to make life look better, Ray Ban makes sunglasses that make life look that way all the time.
• Persuade customers to try the glasses on. Persuade customers to share their experience.
Faktum ‘Hotels’ Campaign
• http://www.digitalbuzzblog.com/faktum-hotels-book-a-homeless-persons-room/
• Location : Gothenburg 2012 • Campaign developed by Forsman and
Bodenfors• Concept: ask for charity in an an
innovative way. Get people talking.• Persuade customers to donate to the
cause. Persuade customers to
advocate for the cause.
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