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ONLINE FUNDRAISINGROB WILLINGTON
Friday, February 19, 2010
SAME PRINCIPLESWHAT ARE YOU OFFERING?
GOT VALUE?issuesprinciplesdemographicsbiographyopponent
Friday, February 19, 2010
HOMEPAGE WHERE IS YOUR BUTTON?
Friday, February 19, 2010
HOMEPAGEWHERE IS YOUR BUTTON?
Friday, February 19, 2010
LISTSYOUR EMAILS ARE WORTH DOLLARS
friendly groupsfriends and familyprevious campaigns
Friday, February 19, 2010
LISTSYOUR EMAILS ARE VALUABLE
PUSHING VS. PULLING
BUILD YOUR LISTS
Friday, February 19, 2010
LISTSPETITIONS ARE GOOD TO TAP INTO CURRENT NEWS
OFFLINE AND ONLINE PETITIONS
STOP THE GOV. TAKE OVER OF HEALTH CARE SAY NO TO GIVING IN-STATE TUITION RATES TO ILLEGAL IMMIGRANTS
Friday, February 19, 2010
“BUY” THE AD YOU LIKEMAKE YOUR DONATION “SPEAK”
Friday, February 19, 2010
MONEYBOMBSONE DAY TO MAKE A STATEMENT
Friday, February 19, 2010
MONEYBOMB VIRAL
“I’m also fully convinced that without the public goal we set, the campaign may have raised just a few hundred thousand dollars and been unable to raise the money we needed in the final days to win. Setting a goal (and surpassing it) opened the floodgates to more support online as the moneybomb went viral. The campaign’s motivated supporters spread the word and insisted we could win.
Get ‘em excited and give ‘em a goal to reach — keys to getting people off their butts and working hard. And in this case, that work paid off after the immediate ask had expired.”
Friday, February 19, 2010
EMAILSPUT THOUGHT INTO YOUR EMAILS
ARE YOUR EMAILS FUN AND CREATIVE?
Friday, February 19, 2010
$13,732Friday, February 19, 2010
END WITH A BUTTON AND A P.S.
EMAILS
Friday, February 19, 2010
EMAILS
TACTIC
MAKE YOUR EMAILS PERSONALPERPETUATE CORE MESSAGEINFORMAL IS GOOD
Friday, February 19, 2010
EMAILS
TACTIC
DID YOU ACTUALLY ASK FOR MONEY?DID YOU ASK FOR SPECIFIC AMOUNTS?
Friday, February 19, 2010
EMAILSTRIPPED DOWN EMAILS
*SENT FROM MY BLACKBERRY WIRELESS DEVICE
ALL TEXT, NO GRAPHICS.
Friday, February 19, 2010
ONLINE DONATION OPTIONSiContribute.US
Friday, February 19, 2010
CREATE UNIQUE $ PAGESKEEP TRACK OF SPECIFIC EFFORTS
Friday, February 19, 2010
SHARE YOUR DONATIONRELATIONSHIP MANAGEMENT
Friday, February 19, 2010
BLUE SWARMBLUE-SWARM.com
Friday, February 19, 2010
KIMBIA.COMCREATE $ WIDGETS
Friday, February 19, 2010
SOCIAL NETWORKSEXPAND YOUR PRESENCE
Friday, February 19, 2010
USE YOUR REAL ESTATEINSERT LINKS IN DESCRIPTION
Friday, February 19, 2010
TACTICSDEADLINE
$22,345.10
“end of quarter”
Friday, February 19, 2010
TACTICSGOAL
OUR TEAM HAS A GOAL OF ....
Friday, February 19, 2010
OWNERSHIP
LOW DOLLAR DONORS HAVE INVESTED
75% OF OBAMA’S DONORS AT THE END OF THE CAMPAIGN CONTRIBUTED OVER $200
Friday, February 19, 2010
QUESTIONS?ANSWERS (HOPEFULLY)
Friday, February 19, 2010
ROB@SWIFTCURRENTSTRATEGIES.COM
THANK YOU
Friday, February 19, 2010
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