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News::Rewired, June 25, 2010
User-driven projects
What are the benefits of letting users become part of the editorial process?
& How can you use your audience to produce
better reporting and special features?
Me: Chris Taggart@countculture
✤ Former magazine journalist/publisher✤ Journo: The Face/Arena✤ Publisher: Sugar, Inside Soap, Junior✤ Sold magazine publishing company
just in time
✤ Developer of OpenlyLocal.com✤ Makes local data (esp govt) available
in consistent and accessible form✤ Scrapes council and govt websites✤ All open data✤ Hyperlocal directory
Me: Chris Taggart@countculture
✤ Former magazine journalist/publisher✤ Journo: The Face/Arena✤ Publisher: Sugar, Inside Soap, Junior✤ Sold magazine publishing company
just in time
✤ Developer of OpenlyLocal.com✤ Makes local data (esp govt) available
in consistent and accessible form✤ Scrapes council and govt websites✤ All open data✤ Hyperlocal directory
Me: Chris Taggart@countculture
✤ Former magazine journalist/publisher✤ Journo: The Face/Arena✤ Publisher: Sugar, Inside Soap, Junior✤ Sold magazine publishing company
just in time
✤ Developer of OpenlyLocal.com✤ Makes local data (esp govt) available
in consistent and accessible form✤ Scrapes council and govt websites✤ All open data✤ Hyperlocal directory
Me: Chris Taggart@countculture
✤ Former magazine journalist/publisher✤ Journo: The Face/Arena✤ Publisher: Sugar, Inside Soap, Junior✤ Sold magazine publishing company
just in time
✤ Developer of OpenlyLocal.com✤ Makes local data (esp govt) available
in consistent and accessible form✤ Scrapes council and govt websites✤ All open data✤ Hyperlocal directory
Me: Chris Taggart@countculture
✤ Former magazine journalist/publisher✤ Journo: The Face/Arena✤ Publisher: Sugar, Inside Soap, Junior✤ Sold magazine publishing company
just in time
✤ Developer of OpenlyLocal.com✤ Makes local data (esp govt) available
in consistent and accessible form✤ Scrapes council and govt websites✤ All open data✤ Hyperlocal directory
RDF JSON XML
Me: Chris Taggart@countculture
✤ Former magazine journalist/publisher✤ Journo: The Face/Arena✤ Publisher: Sugar, Inside Soap, Junior✤ Sold magazine publishing company
just in time
✤ Developer of OpenlyLocal.com✤ Makes local data (esp govt) available
in consistent and accessible form✤ Scrapes council and govt websites✤ All open data✤ Hyperlocal directory
RDF JSON XML
Me: Chris Taggart@countculture
✤ Former magazine journalist/publisher✤ Journo: The Face/Arena✤ Publisher: Sugar, Inside Soap, Junior✤ Sold magazine publishing company
just in time
✤ Developer of OpenlyLocal.com✤ Makes local data (esp govt) available
in consistent and accessible form✤ Scrapes council and govt websites✤ All open data✤ Hyperlocal directory
RDF JSON XML
Why?
✤ Journalists don’t generally know much about anything (but know a bit about lots of things)
✤ They aren’t really interested in subjects (but they are interested in stories)
All photos from His Girl Friday (sometimes just for the hell of it)
Which is fine for...
✤ Basic reporting
✤ Schedule-driven stories
✤ Many features
✤ PR rewrites
and in the past was OK for...
✤ Breaking stories
✤ Background features
✤ Investigative reporting
because only they had access to...
✤ Cuttings libraries
✤ Reference sources/directories
✤ Experience & skills
✤ A network of contacts
But the web has changed all that
✤ Cuttings libraries
✤ Reference sources/directories
✤ Experience
✤ A network of contacts
REPLACED BY WEB
REPLACED BY WEB
SOCIAL NETWORKINGKNOWLEDGE
But...
✤ The most important thing are still the stories (but readers are a great source – many good stories in plain sight to a small number of people)
✤ And also a focal point to have the conversation
✤ And it is a conversation
So how do you do it?
✤ There are few examples of mainstream media doing this – for them, reader/viewer contributions are mostly vacuous comments that’s treated as free content
✤ My favourite examples: ✤ Naked Capitalism – excellent financial blogger (Yves Smith) who asks her
knowledgeable audience as a core resource/sounding board. Asks readers with specific expertise for their opinion;
✤ FT’s Alphaville – great conversations; ✤ The Straight Choice/Democracy Club – excellent during the election.✤ Radio 4’s More or Less – knowledgeable audience, and prog acknowledges this
✤ Openly Local is starting to tie into hyperlocal site news, as well as getting users to contribute core info about councillors/companies
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