Mobile 101 for Newspaper

Social & Mobile Media

Engaging and Interacting with an Audience on the Move

Mobile Media

People don’t need advertising, advertisers do.

What people need is information. That’s why mobile text messaging

is so dramatically changing the way brands and people interact.

Mobile is Customer Relationship Management at it’s Core

What does this mean?

Many consider mobile to be essentially a set of customer relationship marketing strategies adapted to the current state of technology.

And mobile advertising is a critical component of any mobile marketing campaign.

Mobile is Customer Relationship Management at it’s Core

Benefits:

It drives participation. It offers reach into an audience that is

already engaged with mobile content in general.

It drives traffic to your clients business.

It builds relationships through interactive conversations.

What is Mobile Marketing?

Mobile marketing is a term that refers to connecting with consumers through

their mobile device, often using SMS (text messaging)

What is Mobile Marketing?

Mobile marketing requires that users specifically give permission to receive

messages from marketers.

This is intended to eliminate or greatly reduce spam and ensure that

consumers are not being bothered by or even charged for unwanted

messages.

The Upside for Marketers is very Powerful

When a clients does build a mobile list ( a “mob”)

they develop an ongoing direct and personal connection with someone who has specifically said they’d like to hear

from your clients business.

The Upside for Marketers is very Powerful

From a marketer’s perspective, there’s not much better than having someone say

“yes, please market to me!”

And, perhaps best of all, you are able to reach consumers at

“the point of inspiration.”

SMS & MMS Campaigns

Mobile marketing SMS campaigns are the most familiar form of SMS marketing and

come in two different varieties.

SMS-based

(text-only messages)

MMS-based

(multimedia messages)

SMS & MMS Campaigns

ISD Mobile only offers SMS-based campaigns;

but in both types of marketing campaigns, a mobile phone user is directed to send a

distinct text-message keyword to a pre-defined 5-digit (65374) destination

number known as a short code.

Benefits of Mobile Marketing

Few electronic gadgets have become a closer part of our daily lives than

the mobile phone.

And because mobile phones are such a personal part of our world, a

mobile marketing provider has the potential to create a uniquely

powerful impact.

Benefits of Mobile Marketing

Mobile Marketing allows marketers to quickly and effectively reach their target audience via SMS sent to their mobile phone in

seconds.

Benefits of Mobile Marketing

Marketing via SMS allows a high return on investment,

at a low cost, and can drive your clients brand, product, or service

to be successful in a fast, positive, creative way.

Benefits of Mobile Marketing

Imagine being able to notify hundreds if not thousands of customers only

moments before a big event.

It’s Friday night and your clients business is not as busy as usual.. Within minutes

your client can send a mass announcement to their customers and

have the message within seconds.. Your clients place is now packed!

The Iowa State Daily’s Benefits

When someone opts-in to a marketing campaign with a Short Code:

Our client has identified someone very likely to buy, attend, or participate.

Our client has received permission to send them text messages.

Our client can reach them instantly! With a 95% read rate!

Our client providers their customer a trusted method to ‘Opt-out’ at any time.

Mobile Marketing is low-cost, high-impact, quick - and easy to deploy.

By folding Mobile Marketing into your marketing mix your client can:

Reach prospects and customers at the point in time that is most relevant to them.

Reach their target any time, anywhere. Make their message stand-out from the spam

clutter of the email realm. Create a sense of urgency with their

customers and prospects Integrate with other marketing channels

easily to get started with SMS today!

Thank You For your time

Carrie Gottschalkmobile: 515 408 2903office: 515 294 2403email: carrie.gottschalk@iowastatedaily.comcompany: www.iowastatedaily.com5th August 2009

About CarrieCarrie is an advertising account executive, as well as a student manager at the Iowa State Daily. As a student manager she assists and educates the students on selling techniques and marketing strategies to effectively reach and capture the college audience. Carrie is also in charge of mobile marketing at the Iowa State Daily and delivers training to the entire Daily staff on Online, Social & Mobile Media.