Media Monitoring Of The Malaysian General Elections 2008

Preview:

Citation preview

Results – Number of items

Story CountNew Straits Times 734The Star 638TheSun 289Makkal Osai 557Malaysia Nanban 609Utusan Malaysia 981TOTAL 3808

Results - overall

NST Star Sun0

20

40

60

80

100

120

Figure 1: Coverage in % of space by English dailies

Neutral

Pro-Opp

Pro-BN

Newspaper

%

Results - overall

MO MN UM0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

70.00%

80.00%

90.00%

100.00%

Figure 2: Coverage in % of space in 3 broadsheets

Neutral

Pro-Opp

Pro-BN

Newspaper

%

Results – The Star

24/02/08

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

03/03/08

04/03/08

05/03/08

06/03/08

07/03/08

08/03/08

0

10

20

30

40

50

60

70

80

90

Figure 3: Slant in coverage, The Star 24/2 - 7/3

Pro-BNPro-OppNeutral

Date

% s

pace

Results - NST

Pro-BN Pro-Opp Neutral0.00

10.00

20.00

30.00

40.00

50.00

60.00

70.00

Figure 6: Overall space and story count, NST 24/2 - 8/3

Story count (%)

Space (%)

Slant

%

Results - NST

24/02/08

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

03/03/08

04/03/08

05/03/08

06/03/08

07/03/08

08/03/08

0

10

20

30

40

50

60

70

80

90

Figure 7: Slant in coverage by NST, 24/2 - 8/3

Pro-BNPro-OppNeutral

Date

% s

pa

ce

Results – NST

Pro-BN

Pro-Opp

Neutral

0 10 20 30 40 50 60 70 80

Figure 9: Space vs count, NST 29/2

% Space% Story count

Percentage

Sla

nt

Results - theSun

Pro-BN Pro-Opp Neutral0

5

10

15

20

25

30

35

40

45

50

Figure 10: Space vs count, theSun 25/2 - 8/3

% space% story count

Slant

%

Results - theSun

0

10

20

30

40

50

60

70

80

Figure 11: Slant in coverage in theSun, 25/2 - 8/3

Pro-BN

Pro-Opp

Neutral

Dates

% s

pa

ce

Results - theSunHigh % neutral after nomination day

Pro-BN Pro-Opp Neutral0

10

20

30

40

50

60

70

80

90

Figure 12: Space vs count, theSun 25/2

% Space% Story count

Slant

%

Results – Utusan Malaysia

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

03/03/08

04/03/08

05/03/08

06/03/08

07/03/08

08/03/08

0

10

20

30

40

50

60

70

80

90

100

Figure 15: Slant in coverage by Utusan Malaysia, 25/2 - 8/3

Pro-BNPro-OppNeutral

Date

% s

pa

ce

Results – Makkal Osai

Pro-BN Pro-Opp Neutral0

10

20

30

40

50

60

70

Figure 18: Space vs count, Makkal Osai, 24/2 - 8/3

% space% story count

Slant

%

Results – Makkal Osai

24/02/08

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

03/03/08

04/03/08

05/03/08

06/03/08

07/03/08

08/03/08

0

10

20

30

40

50

60

70

80

90

Figure 17: Slant in coverage by Makkal Osai, 24/2 - 8/3

Pro-BNPro-OppNeutral

Date

% s

pa

ce

Results – Malaysia Nanban

Pro-BN Pro-Opp Neutral0

10

20

30

40

50

60

70

80

Figure 20: Space vs count, Malaysia Nanban 24/2 - 8/3

% space% story count

Slant

%

Results – Malaysia Nanban

24/02/08

25/02/08

26/02/08

27/02/08

28/02/08

29/02/08

01/03/08

02/03/08

03/03/08

04/03/08

05/03/08

06/03/08

07/03/08

08/03/08

0

10

20

30

40

50

60

70

80

90

100

Figure 19: Slant in coverage, Malaysia Nanban, 24/2 - 8/3

Pro-BNPro-OppNeutral

Sample coverage - ntv7

24 F 26F 27 F 28 F 29 F 1 M 3 M 4 M0

10

20

30

40

50

60

70

80

90

100

Figure 21: Coverage by ntv7, 8 days between 24 Feb and 4 March

Pro-BNPro-OppNeutral

Date

% o

f to

tal t

ime

on e

lect

ions

Sample coverage - Radio 24

2002 2102 2502 2602 27020

10

20

30

40

50

60

70

80

90

100

Figure 23: Coverage in Radio24 pre and post-nomination

Pro BNPro-OppNeutral

Date

% o

f to

tal t

ime

on

ele

ctio

n s

tori

es

Comparing issues

6%

5%

3%

2%

51%

26%

Figure 14: Issues in news coverage, theSun 25/2 - 8/3

Gerakan CM issue in PenangAttacks against Anwar IbrahimBN attempts to win KelantanAttacks against Hadi Awang and Nik AzizParty ManifestosIndian issues including MIC, HindrafCivil society issues Pledges and promises by BNCandidates, party issues, seats won, nom-ination for BN and non-BNOthers – EC, Police, Companies, Indi-viduals

Comparing Issues

Anwar Ibrahim 2%

MCA 12%

UMNO 16%

Others 70%

Figure 5: Coverage of MCA and UMNO, The Star

Comparing Issues

47%

28%

16%

9%

Figure 24: Coverage for the non-BN parties, NST 24/2 - 8/3

DAPPKRPASOthers

Comparing Issues

1%

2%1%

3%

30%

Figure 16: Breakdown of hot issues covered, Utusan Malaysia

CM issue in Penang Attacks against Anwar IbrahimBN to win Kelantan Attacks against Hadi Awang and Nik AzizParty Manifestos Indian issues including MIC, HindrafClosing ranks in Umno Civil society issues Pledges and promises by BN Candidates, party issues, seats won, nom-

ination for BN and non-BNOthers – EC, Police, Editorials and columnsLetters to the editor

Comparing issues

Pledges to the Indian Community

Hindraf

Analysis on the MIC candidates

0 1 2 3 4 5 6 7

Comparison in coverage of hot issues, Makkal Osai & Nanban

Malaysia NanbanMakkal Osai

Categories

Pe

rce

nta

ge

Recommended