Idat ekeynote yklee_20081114_final

Yong-Kyung Lee

1

2008 ID

ATE Conference

The Keynote Speech

How W

ill The In

ternet S

hape Our F

uture?

Hon. Y

ong-Kyung Lee, Ph.D.

19 Nov 2008

Congressman

The Natio

nal A

ssembly of th

e Republic of K

orea

10110101101110010100101010001001001001010111011011011010110111001010010101000100100100101011101101

1011010110111001010010101000100100100101011101101101101011011100101001010100010010010010101110

NO

TIC

E: T

his

mate

rial is

pro

prie

tary

to th

e w

riter. It s

hall n

ot

be u

sed, re

pro

duced, c

opie

d, d

isclo

sed, tra

nsm

itted,

in w

hole

or in

part, w

ithout th

e p

erm

issio

n o

f the w

riter. ©

2008 c

opyrig

hts

reserv

ed

Yong-Kyung Lee

2

The internet is

shaping our liv

es

1.4b

1.5b

50%

$65b

The internet p

opulatio

n is close to

1.4b as of 2

008,

Is expected to

be as large as 19b in 2012.

1.5b internet a

ccess devices

Will g

row to

be 30b by 2012

50% of th

e internet u

sers have made online purchases

In 2012, 1b people will p

urchase goods online.

The online-ad market size is as big as $65b in 2008.

Is expected to

grow up to

$106b by 2011.

* S

ourc

e; ID

C 2

008

Yong-Kyung Lee

3

How W

ell K

orea Is

Connected

•15 millio

nbroadband subscrib

ers (p

op. 48m)

•76.3%

of in

ternet u

sage ra

te

•79.8%

of h

ousehold internet u

sage ra

te

•13 millio

n DMB(Digita

l Multim

edia Broadcastin

g) u

sers

•41 millio

nmobile internet subscrib

ers (U

S$18b re

venue)

•Over 8

0 millio

n people visit b

logs every month

•110,000 W

ibro

(WiMax) subscrib

ers

* S

ourc

e; N

IDA 2

008

Yong-Kyung Lee

4

On th

e way to

the fu

ture internet

Mobility

1-person

media

Web

2.0

Yong-Kyung Lee

5

What h

appened May 2008 in Korea

* S

ourc

e; M

BC

, etc

.

3 millio

n people

Over 2

month-lo

ng

Yong-Kyung Lee

6* W

ith perm

ission of M

BC corporatio

ns.

The internet w

as th

e driv

ing fo

rce

Yong-Kyung Lee

7

The internet w

as th

e key fo

r the mobiliz

atio

n

Live broadca

sting

Pictu

res &

SMS

Live broadca

sting

Pictu

res

SMS

Another lo

catio

n’s in

form

atio

nLoca

tion 1

Loca

tion 2

Cafe

UCC

Yong-Kyung Lee

8

Wibro

coverage & speed

Wibro

coverage

Service speed

Any locatio

n in Seoul (in

cluding th

e subway)

19 citie

s in th

e Metro

polita

n area

possib

le at

download sp

eed

upload sp

eed

method

Category

250Km/h

our

250Km/h

our

60Km/h

our

3.1M

14.4M

24.8M

1.8M

1.4M

5.2M

FDD

FDD

TDD

1xEV-DOAa

HSDPA

Wibro

* S

ourc

e : w

ww

.ktw

ibro

.com

Seoul

Yong-Kyung Lee

9

Live broadcast p

latfo

rm, afre

eca.com

Personal broadcastin

g platfo

rm

Web softw

are-based desktop broadcastin

g

80,000

300,000

5 m

illion

500,000

Monthly

average

Daily

average

Average #

of

spontaneous

viewers

Maxim

# of

spontaneous

viewers

Visito

rs

50,000

Daily

average accu

mulated #

1.5 m

illion

Monthly average accu

mulated #

20 m

illion

Accu

mulated #

2,500

Average #

3,000

Maxim

um #

•The number o

f broadcastin

g channels

•The number o

f visito

rs & viewers

* S

ourc

e : a

freeca

Yong-Kyung Lee

10

Anybody can broadcast a

live with

in 3 min.

1. R

egister

2. V

ideo

setup

3. A

udio

setup

4. Preview

* S

ourc

e : a

freeca

Yong-Kyung Lee

11

OhmyNews®: th

e pioneer citiz

en journalism

•Starte

d in 2000

•One of th

e 5 news site

s selected

by th

e Guardian 2004 along with

Google news, N

ew York Times,

BBC

•60,000 Citiz

en re

porte

rs, 50 staff

reporte

rs as of 2

008

•Another 3

00,000 members also

write

& upload motio

n pictures

•71% of th

e artic

les are writte

n by

the citiz

en re

porte

rs

Web 2.0 Journalism?

* S

ourc

e : w

ww

.ohm

ynew

s.c

om

Yong-Kyung Lee

12

Alre

ady in motio

n

Mobility

1 person

media

Web

2.0

Yong-Kyung Lee

13

Challenges brought u

p by th

e internet

Conventio

nal m

edia no longer

the only window to

the world

Government’s policy process

is being challenged

Indire

ct d

emocracy contested

Contro

versy over

internet side-effe

cts

Yong-Kyung Lee

14

Regulatory issues ra

ised

More stric

t regulatio

n fo

r the internet?

-Should th

e porta

ls be tre

ated as a

press?

How to

balance th

e fre

edom of speech

& public interests

-Cyber d

efamatio

n provisio

n

Regulatio

n issues -1 -

Fundamental Q

Is cyber space th

e extension of th

e re

al w

orld

or a

completely new th

ing?

Yong-Kyung Lee

15

Activ

e online debates & comments

Activ

e online debate

Activ

e comments on news

* s

ourc

e; w

ww

.daum

.net

* s

ourc

e; w

ww

.naver.c

om

Yong-Kyung Lee

16

Is cyber d

efamatio

n provision necessary?

…. S

outh Korean police

have sin

ce announce

d th

at th

ey w

ill crack

down

on onlin

e defamatio

n, b

ut little

has b

een sa

id about th

e la

te actre

ss's problems a

s a sin

gle m

other in

this d

eeply co

nse

rvativ

e so

ciety.…

.

….In

cessa

nt o

nlin

e gossip

appears

to have been la

rgely to

blame fo

r

her d

eath…….

* s

ourc

e: w

ww

.times.c

om

Yong-Kyung Lee

17

Are th

ese issues unique to

Korea?

If not a

lready,

it will h

appen later

anywhere in th

e world

;as th

e internet h

eads to

the fu

ture.

Yong-Kyung Lee

18

Take Away

•The re

sultin

g social power shift

-Consumer &

citiz

en-centered

•The engine of in

novatio

n

-Stim

uli fo

r change & tra

nsparency

•Still in

the earlie

r stage of in

ternet re

volutio

n

-Our m

indset &

cultu

re uncomforta

ble with

internet

-Still fa

r from ubiquity

-Digita

l divide among countrie

s & re

gions

•Should striv

e to

harness th

e fu

ll potentia

l of in

ternet

-Redefin

ition of copyrig

hts

Yong-Kyung Lee

19

Th

e R

oad

No

t Taken

Ro

bert F

rost (1

874 -1

963)

Tw

oro

ad

sdiv

erg

ed

in a

ye

llow

woo

d,

And s

orry

I cou

ldn

ot tra

velb

oth

And b

eo

ne tra

vele

r, lon

g I s

too

d

And lo

oke

dd

ow

n o

ne a

s fa

r as I c

ou

ld

To w

here

itb

entin

the u

nd

erg

row

th;

Th

en

took

the o

the

r, as ju

sta

s fa

ir,

And h

avin

gp

erh

aps

the b

ette

rcla

im,

Becau

se

itw

as

gra

ssy

an

d w

ante

dw

ea

r

Th

oug

ha

s fo

r thatth

e p

assin

g th

ere

Ha

dw

orn

the

mre

ally

abo

ut th

e s

am

e,

Yong-Kyung Lee

20

And b

oth

thatm

orn

ing

eq

ually

lay

In le

aves

no s

tep

ha

dtro

dd

en

bla

ck.

Oh, I k

eptth

e firs

t for a

noth

er

day!

Yetkn

ow

ing

how

way

lead

so

n to

wa

y,

I do

ubte

dif I s

ho

uld

ever

co

me b

ack.

I sha

llbe

tellin

gth

isw

itha s

igh

Som

ew

he

rea

ge

sa

nd a

ges

he

nce:

Tw

oro

ad

sdiv

erg

ed

in a

woo

d, a

nd I—

I took

the o

ne le

ss

travele

dby,

And th

ath

as m

ad

e a

ll the d

iffere

nce.

Yong-Kyung Lee

21

Q & A

Q & A

Yong-Kyung Lee

22

On DMB service

Terre

stria

l DMB

Satellite

DMB

Multi-fu

nctio

n Devices

DMB only

Phone

Navigator

PMP

PDA

Notebook

Digita

l camera

13 millio

n

subscrib

ers

1.3 millio

n

subscrib

ers

37channels

(18+18+1)

Weather, M

ovie, etc.

28channels

(7+13+8)

Yong-Kyung Lee

23

In th

e middle of th

e W

eb 2.0 era

Internet service visito

r growth ra

te (%

)The number o

f UCC site

visito

rs

* S

ourc

e : 2

006-2007 w

ww

.metrix

.co.k

r

1 11.41.3 16.910.520.2

-18.8Porta

lShop

Open

market

Motio

npictu

res

Blog

Game

Newsp

aper

Rapid growth

10,155 14,473 25,108 31,207 33,91531,967 34,582 36,973

20061Q 20062Q 20063Q 20064Q 20071Q 20072Q 20073Q 20074Q* S

ourc

e : 2

007 w

ww

.metrix

.co.k

r

(Unit ; th

ousand)

(Unit ; th

ousand)

(Unit ; th

ousand)

(Unit ; th

ousand)

UCC: u

ser-c

reated contents(usergenerated contents)

Yong-Kyung Lee

24

Wibro

service charge

Standard plan

Promotio

n plan

* S

ourc

e : w

ww

.ktw

ibro

.com

Yong-Kyung Lee

25

Wibro

(wire

less broadband)

-1 - Nomadic

Cord

less

Fixed

Speed

2G

(IS-95,

Cellu

lar)

Mobility

High

WLAN

Broadband(xDSL)

DMB

3G

(W-C

DMA)

Wibro

WiBro

Mobile

netw

ork

(2G/3

G)

APAP

APAP

Metro

Metro

Zone

Zone

Hot

Hot

Spot

Spot

Indoor

WLAN

Lap

top

Han

dh

eld

PC

PD

AS

ma

rt P

ho

ne

New

De

vic

e

DEVICE

Netw

ork comparison

Service characteristics

* S

ourc

e: K

wanyoung

Jung 2

006

Yong-Kyung Lee

26

Afre

eca service positio

ning

UCC

RMC

(Ready made contents)

Live

On-demand

* S

ourc

e : a

freeca

Yong-Kyung Lee

27

How you watch liv

e broadcast

Search liv

e broadcastin

g

Music

72 statio

ns come up

* S

ourc

e : a

freeca

Yong-Kyung Lee

28

Afre

eca’snetw

ork operatio

n

Live

center

Use

r

Relay

Relay

assim

ilatio

n

Broadca

sting

Jack

ie

broadcastin

g

DRD (D

ynamic Relay Distrib

utio

n)

•Automatic

traffic

distrib

utio

n by m

onito

ring netw

ork sta

tus; d

esig

natin

g Server o

r P2P tra

nsm

ission

•Average P2P effic

iency : 2

0~30 m

ultip

le

•Little

buffe

ring th

anks to

multi-p

arent sy

stem

assim

ilatio

n

assim

ilatio

n

* S

ourc

e : a

freeca