Growth hacking mass-media. By Vitalie Esanu. #RockitWAW

Growth hacking mass-media

Vitalie Eșanu

right thing at the right time

#pman

Eu vs eUwww.privesc.eu

The first camera with broken monitor

Growth hacking is a process of rapid experimentation

across marketing channels and product development to identify the most effective,

efficient ways to grow a business.

Growth hackers often focus on low-cost alternatives to traditional

marketing, e.g. using social media, viral marketing or targeted

advertising instead of buying advertising through more

traditional media such as radio, newspaper, and television.

Bla bla bla…. What is growth hacking?

Acquiring a customer costs 5 to 10 times more

than retaining one

Parliament sessions streaming

Government sessions streaming

Hack the government broadcast system

Hack the Open Graph

Hack: upload video on your social profile

How to upload via API on Facebook

Hack: stream video on your social profile

How to livestream via API on Facebook

9 mln people in Romaniaare on Facebook

0.8 mln people in Moldova are on Facebook

Traffic on Facebook

Collecting users and interestsunimedia.info screenshot

Reward with links

Traffic on widgets

"With great power traffic comes great responsibility.”

Spider-man

Cameraman kit

autonomy 12 hours

of livestream

360 live streaming

Thumbnails bandwidth, 95% economy

P2P livestream

Net Promoter Score (NPS)

Product Market Fit

privesc.eu, 2009

7 years of live streaming• 28000 events

• 23000 recorded hours

• 100TB of video archive

• 3.5 million users served over platform

• 9 million users served over social networks

• 8 cameramen

• 1 social manager

• 1 CEO

• 1 developer

growthhackers.com

Thanks, @evisoft