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Presnetation given at the Fundraising the Futue Conference on 8th March 2011 organised by Action Planning.
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04/10/2023 Footer 1
Men are only as good as their technical development allows them to be.
George Orwell, 1940
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BACKGROUND
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THERE IS NO ALTERNATIVE
• Times are tough and getting tougher
• Local government is out of control
• Arts Council announcement at the end of March
• It’s not going to end soon
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IT’S NOT ALL BAD
• Over 1,500 not for profits take part
• Across all sectors including the arts • Core data analysed
• Monthly reporting
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•Donate now button
•Optional donation on tickets
•Use Gift Aid
•Say thank you
MAKE SURE THE BASICS ARE IN PLACE
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MINING YOUR DATABASE
• It’s not just about the millionaires
• Look to your loyal visitors
• Look at your volunteers
• Think about the love index
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TARGETED CONTENT
• Average gift is £11
• Average online gift is £31
• Average targeted gift is £51
• Targeting creates very high returns on low investment
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SOCIAL NETWORKING
• The fastest tool to create friends
• Facebook apps point back to your pages
• Your own crowd funding
• Viral fundraising
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FREE MONEY!
• Income from big brand affinity marketing budgets
• Online spending is rising every year
• No cost to the charity
• No cost to the consumer
• Potential to raise over £70 per head
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SO WHAT OF THE FUTURE?
• People are inherently generous
• We need to remind them we are charities
•Creative new sources of funding
•We need to invest to get a return
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Thank you!
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Christopher GoodhartEuropean Managing DirectorArts & Cultural DivisionBlackbaud Europe
+44 20 7921 9600christopher.goodhart@blackbaud.co.uk
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