Climate advocacy emails content analysis ICA 2015 San Juan PR

FRAMING ACTION REQUESTS IN CLIMATE CHANGE ADVOCACY EMAIL COMMUNICATIONS

TAKE ACTION NOW

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

INTERNET-MEDIATED ADVOCACY ORGANIZATIONS

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

LEGACY ENVIRONMENTAL ORGANIZATIONS

INTERNET-MEDIATED CLIMATE

ORGANIZATIONS

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

• RESEARCH QUESTIONS:

• Use of motivational

framing

• Types of actions

requested

• Donations requests

*data set courtesy of David Karpf

*

CONTENT ANALYSIS

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

• N = 538

• 3 coders for ICR

• Motivational framing

• protection/prevention

• accountability

• movement/org. support

• Action repertoires *data set courtesy of David Karpf

*

CONTENT ANALYSIS

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

CONTENT ANALYSIS

Notes: * χ2 (1, N = 538) = 42.821, p < .001; ** χ2 (1, N = 538) = 48.713, p < .001; *** χ2 (1, N = 538) = 4.199, p < .05.

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

CONTENT ANALYSIS

Note: χ2 (1, N = 538) = 86.162, p < .001.

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

CONTENT ANALYSIS

Note. χ2 (8, N = 538) = 180.497, p < .001.

DR. LUIS E. HESTRESluis.hestres@utsa.edu • luishestres.com •

@luishestres

FUTURE RESEARCH

• Pan-issue & single issue Internet-mediated orgs.

• Polarization & different types of advocacy orgs.

• Multiple online channels (websites, social media, apps)

• Compare multiple issues & across ideological divide DR. LUIS E. HESTRES

luis.hestres@utsa.edu • luishestres.com • @luishestres