CC Vision - Global Summit 2011

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Keynote presentation by Cathy Casserly, Jessica Coates and Joi Ito at the Creative Commons Global Summit 2011.

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Our vision is nothing less than realizing the full potential of the internet –

universal access to research, education, and full participation in culture,

driving a new era of development, growth, and productivity.

Creative Commons Vision

Creative Commons develops, supports, and stewards

legal and technical infrastructure that maximizes digital creativity, sharing, and innovation.

Creative Commons Mission

Six Questions for Strategic Refinement

How should CC measure success?

Should CC add to its domain structureas it settles on a logic model?

Should CC plan for a new style of marketing as part of setting targets?

Should CC manage the scope of expansion by consciously choosing varying strategies

for different geographies?

Are there opportunities to increase revenue or other forms of support

as the strategy is refined?

What criteria should CC use to screen future opportunities?

What is your vision for CC’s for the next 10 years?

What is your vision for your region?

What is your vision for your affiliate network?

Regional Meeting Session

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