Businesswire

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My presentation for today's BusinessWire Social Media event in Seattle 6/4/09.

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The CommunityIs The Editor

Todd Bishop, TechFlash.comtoddbishop@bizjournals.com

Twitter: @toddbishop

How A Journalist Spends Time20

00 Reporting for traditional media Working with editors

How A Journalist Spends Time20

00 Reporting for traditional media Working with editors

2005 Reporting for

traditional mediaWorking with editors

Reporting for online

How A Journalist Spends Time20

00 Reporting for traditional media Working with editors

2005 Reporting for

traditional mediaWorking with editors

Reporting for online

2010 Reporting for online

Business development

How A Journalist Spends Time20

00 Reporting for traditional media Working with editors

2005 Reporting for

traditional mediaWorking with editors

Reporting for online

2010 Reporting for online

Business development

2015 Reporting for online

Business DevelopmentBusiness development

Reporting Process, circa 2000

Reporting Process, circa 2010

Implications• Reporters are multi-disciplinary -- stories, headlines, multimedia, design, development, business, etc.

• Social media factor into reporting process, affecting how stories are conceived, developed -- and received.

• Conversation expands beyond the newsroom and direct comments on a story to broader online world

• Community replaces editor as guide, sounding board

Todd Bishop, TechFlash.comtoddbishop@bizjournals.comTwitter: @toddbishop