Brianne O'Brien – What mobile audiences want from news

BuzzFeed News AppFor iOS and Android

“Hey, hello, what’s up…” - #teamnewsapp@brianneobrien

brianne.obrien@buzzfeed.com

More than 70% of BuzzFeed’s audience is

mobile1.7 million email subscribers

MOBILE IS EVERYTHING

Philosophy Behind #teamnewsapp

We want to be like your wittiest, most worldly friend. It’s not about

news so much as it is about keeping our audiences informed

and interesting.

Handling Breaking News

Reporting From The Ground

Experimenting & Collaborating

WE.LOVE.DATA.MAPS.EMOJIS.ALL OF IT.

AND.TIMELINES.GALLERIES.LISTS.

PUSH NOTIFICATIONS...CONTEXT &

CLARITY & HUMOR...

QUESTIONS WE’RE TRYING TO ANSWER

1.What’s the atomic unit of what someone needs to know about what’s going on in the world?2.How can we add a little extra to that?3.And how do we make all of the above fun?

Questions? Comments?brianne.obrien@buzzfeed.com // @brianneobrien

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And coming soon to the UK App Store…

Thank you.