Beyond Content Panel's Engagement Presentation

Beyond Content: Building Audience and Engagement

❖ Ken Freedman - (@WFMU)Station Manager, WFMU / Auricle Communications / Congera Inc.

❖ Jim Schachter - (@jimschachter)Vice President for News, WNYC

❖ Amanda Zamora - (@amzam)Senior Engagement Editor, Propublica

❖ Josh Stearns - (@jcstearns)Sustainability Director, The Geraldine R. Dodge Foundation

Beyond Content: Building Audience and Engagement

#innovatelocal

Content Enrichment Through Audience Engagement

Innovating the Local News Ecosystem ConferenceCenter for Cooperative Media at Montclair State University, April 25, 2014 Ken Freedman, Station Manager ken@wfmu.org

“You get more information from failure than you do from success because there's forensics - there's a dead body on the floor and there's all sorts of information”

-Louis C.K.

Content Enrichment Through Audience Engagement

Innovating the Local News Ecosystem ConferenceCenter for Cooperative Media at Montclair State University, April 25, 2014 Ken Freedman, Station Manager ken@wfmu.org

getting involved @ propublicaengagement in the public interest

@amzam @amandablair bit.ly/propublica-on-twitter

we create opportunities for action

that align reader motivations with our

editorial goals

inform our journalism

patient safety by the numbers

2,167 on Facebook 26k posts556 patient

surveys149 provider

surveys24 doctors

reviewing records, hundreds per

doctorresults?

data, sources, audience

elevate voices

build community,

build audience

Help us uncover dark money

spending in the 2012 campaign

* more than 1k reviewed files* 304 freed 10 or more

* 51 freed more than 100!* 17.6k (of 40k) files freed by

election * 46% files freed by Facebook

users* 28 pages/visit, bounce rate of

13%

have impact

“I’d like more transparency in politics and

government. I love crowdsourcing. I’m happy to work

on a worthwhile project when and where I like, at

whatever speed I want.”

        — Sarita Eisenstark, freed 2,227 files

❖ Ken Freedman - (@WFMU)Station Manager, WFMU / Auricle Communications / Congera Inc.

❖ Jim Schachter - (@jimschachter)Vice President for News, WNYC

❖ Amanda Zamora - (@amzam)Senior Engagement Editor, Propublica

❖ Josh Stearns - (@jcstearns)Sustainability Director, The Geraldine R. Dodge Foundation

Beyond Content: Building Audience and Engagement

#innovatelocal