Approaching the elections – Mark Frankel, BBC

#GE2015

• Moments of disruption

• A crowded field

• Different channels

• Visual engagement

• An indecisive result

@markfrankel29

#Gillian#GillianDuffy#Duffygate

MemesVinesSub-redditsMetrics on trends

Crowded Election

• How best to filter / make sense of social media noise?

• Live tweeting every press conference…for each party??

• Finding “right balance” between parties on social media? (posts with and without media clips)

• Reporting the campaign on social media vs producing shareable content. Conflict?

• Analysing how candidates are using social media vs reporting what they

actually say? (followers, key words, retweets)

• Measuring response of electorate to candidates on social media?

• Staffing…what will you stop doing?

@markfrankel29

The right social media network?

• 100s of politicians on Twitter and FB; first-time voters on Snapchat, WhatsApp and Instagram

• Q&As: which platform – to what end? > Dealing with comments. > Answering a good range of Qs? > By-passing organised campaigns

• Short-form video vs text and pics: equal value? Does it matter?

• Time & resources

#BBCGoFigure

..So, what should you do with these?..

May 8th

No party with a majorityNo incoming prime ministerNo new government

An Indecisive Result

• Official party statements vs social media chatter from victorious and defeated candidates

• Photos, video and audio of secret meetings, new alliances?

• Political journalists and commentators testing theories, sharing half-truths or just speculating wildly on social media

• Responsible journalism – judging fact from fiction; making sense of the noise

• New opportunity for social media news: unpicking the result

@markfrankel29

Solution?….

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